American Golf & Display Logic continue to raise the game – with strive, drive, and lots of forward swing.


For avid golfers – players and spectators alike, one tournament that holds a very special place in the heart is the Open Championships. To celebrate the start of the 146th Open, and again this year it is being played at Royal Birkdale, we would love to seize the moment and join in with the celebratory air. We’re most proud to share the very special work that the team at Display Logic have undertaken with the Europe’s largest Golf retailer, American Golf.

As in golf, one shot can help the team win, and every skill can contribute, and the many projects we’ve undertaken together has put us on course to build up a pure long game of golfing retail outlets with the right display touch.

Read more about American Golf here.

American Golf’s growth has seen Display Logic work alongside the brand in the development of its stores, together with many key features. The latest store opening in Aintree saw us develop, manufacture and install the new GAME IMPROVEMENT ZONE, which hosts all the very latest in technology including Trackman, GC2 and Sam Putt Lab.

Display Logic has always looked to deliver the very best in production and service, and have shared the American Golf philosophy to provide the very best experience for every golfer. Through our time working with the brand, our Joint Managing Director, Madelene Sharpe, has developed an outstanding knowledge and understanding of the American Golf brand, and indeed has worked on the creation of each element of the retailer’s estate.

Each piece of individual equipment and signage within American Golf stores are designed and manufactured in-house at Display Logic’s full service facilities in the heart of Halifax, Yorkshire. Each store’s requirements are slightly different ,with many bespoke items that need to be created to deliver the perfect look and feel.

One of the latest units is the Footwear wall unit, which not only displays shoe styles but also allows the pairs to be stored behind the display, providing quick and efficient service.

  • The individual Driver racks are designed to provide the perfect angle to display the clubs but allow them to be easily removed, together with providing space to showcase the brands’ point of sale collateral.
  • Iron Sets are housed within the purpose-built acrylic display units and have now been incorporated with display plinths and offer signage frames, providing full set purchases.
  • Golf ball gondolas provide high volume units, allowing the stock to be fully displayed on the floor for that impulse purchase.
  • Putting Units see a wide variety of sizes produced to fully allow the individual putters to be selected and tried out on the purpose-built putting greens.
  • A full suite of signage – from the amazing store fascias, which really does showcase the brand, through to the directional signage and in-store information signs and vinyl’s in key customer flow areas, directs the customer easily through the store and into the purposely designed golf fitting labs which provide each golfer with the perfect fit for their club purchase.

The customer experience continues throughout the store and to the till point which is produced to provide a perfect display and pick up line location, showcasing gloves, tees and individual practice balls and accessories.

The latest American Golf stores to open that we have worked closely together on all aspects of retail design are –

  • Bournemouth
  • Braintree
  • Guernsey
  • Ageas Bowl Southampton
  • Aintree

At each corner of an American Golf store, every element is reviewed and designed with great attention to detail, and like American Golf says – #WeExistToImproveYourGame – we at Display Logic are here to create the perfect customer experience.