The White Company Christmas Window Scheme

MAKE TIME FOR NEW CHRISTMAS RITUALS!

The Display Logic team were set the challenge of delivering a stunning, yet cost-effective, winter window scheme for both The White Company’s home and fashion windows, combined with a requirement for a different approach to their Children’s windows.

The fashion and home windows had a very specific brief to deliver a rustic, winter feel with striped white birch trees, creating a stunning forest environment which showcased the fabulous autumn winter product lines within the store. Festive lights were added within the design, and tree stump plinths were added emerging across the window space to provide different display levels to integrate all product elements in this natural environment.

The children’s theme saw our creative and printing departments coming together to create a fantasy land of winter creatures in a magical winter wonderland. We produced an array of Foamex trees combined with the woodland animals dressed in their winter woollies set amidst the 3D tree stumps and mannequins.

The team delivered a fantastic result again, using all of our in house departments to the full from the brief to in-store.

“Stunning windows delivered on time and within the budget restraints to all of our stores remained one of our key priorities; this was achieved and was met with great full service from Display Logic.”


Claire Cordell – Window Presentation Manager


GAP - Personalise Your Denim

GAP – PERSONALISE YOUR DENIM

Getting up close and personal – POP up denim shop for free personalised denim service…

The key focus for denim is personalising the look and feel for each individual, to make your Denim unique to you. Always at the forefront of customer’s shopping experiences, GAP’s free after-sales service involves customising denim purchases with embroidery, detailing and heat transfers.

The latest of the Gap Pop Up Stores within the Oxford Street Flagship saw us being tasked with delivering a stunning focal and functional display to enhance the very successful ‘Personalise your Denim’ hotspot area located at the front of the store. The design saw us incorporate all of our key inhouse functions to deliver the client’s brief. We combined large format printing with standoff acrylic lettering to fully showcase the section across the feature wall, creating a new and extremely eye catching message, telling everyone about the ‘personalised service experience.’

The joinery team constructed the department with a store feel to complete the focal area which displayed a selection of hanging denim mannequin legs, these demonstrated each style and cut of the denim to suit each individual’s look, shape and style.

The team continued through the bespoke design by encapsulating key work products within the production desk, highlighting the tools of the trade and the stunning thread colours which will bring each denim item to life in every way making each product totally unique.

To complete the project our team installed the Pop Up Store over night to deliver this amazing store ready for trade.

“Another stunning Job by the Display Logic Team, these guys continue to go over and above to deliver the very best service and standard of work’”


Matt Moss – Gap Instore Experience Director


Cornelius - Pop-Up Drinks Kiosk for beverage dispensing

CORNELIUS – POP-UP DRINKS KIOSK

Just a Twist!

 

Our team were contacted by Cornelius, the world’s leading supplier of beverage dispensing and cooling equipment, to design, build and deliver a display unit for their new drinks dispenser for this year’s Drinks-Tek Exhibition in Germany. The brief was simple, to create a stunning enclosed unit which could house their fantastic new alcoholic slush machine, creating a feature stand at the forthcoming show. It needed to be easy to transport and assemble, with circulation space around the machine and pipework. It must hold a waste area and a location for storage which is easily assessable and not visible, allowing their fantastic new product line to be dispensed to thirsty attendees.

Our team within our creative department set to work developing the idea to match the brief, carefully hitting every detail to ensure the perfect look and feel to the unit. Once the design was in place our inhouse joiners delivered the concept perfectly, allowing the spray shop to really bring the unit to life with full corporate colours, providing additional stain and sealing to the counter. The Twist was added – with the print shop setting to work, printing and fitting the vinyl wraps for the unit’s branding.

The counter was packed into shipping containers for the journey to Germany where Cornelius took centre stage providing its stunning new product to everyone at the show.

“A fantastic job undertaken by Display Logic team, providing just what we wanted exactly on time, to deliver a great show.”


Richard Nighy

Program Manager, Cornelius Beverage Technologies Limited


Denim facelift continues brand success

SIMPLE CHANGES WITH BIG EFFECT SHOWCASES DENIM PRODUCT FOR BONMARCHE

 

Bonmarche continue to be a success story across the high street with their visual facelifts and enhancement of the instore customer shopping experience.

Our latest project saw us working in conjunction with the Bonmarche visual team to develop a range of effective display solutions to enhance their denim range, with a fresh approach in colour scheme. We have seen the team create stunning volume merchandise display tables for the department entrance, large format signage frames to promote the Denim message, with all hanging products showcased by floating shelving.

The concept saw a range of POS from large backwall department graphics highlighting individual leg lengths to end of arm. Signage was produced and installed, allowing the customer to make an informed choice.

From design to manufacture, delivery and installation, Display Logic have been playing a key role in revitalising the Bonmarche brand with new visual upgrades to stores throughout the UK.

“Once again, a stunning job by the Display Logic team, the department concept looks amazing.”


Catherine Johnson – Visual Merchandising Controller


Autumn Windows roll out...into Autumn

AUTUMN WINDOWS ROLL OUT…INTO AUTUMN

The Display Logic team were commissioned to create the stunning ‘Relax into Autumn’ window concept for The White Company for 60 of its stores throughout the UK and Europe.

The creation and installation of this concept has proved to be a huge success across the High Street, with our creative and production departments aiding in the design, development, production and installation of an array of beautiful veneered oak display table plinths.

These plinths were specifically designed to complement the White Company’s soft autumn tones across their fantastic new home collection, yet simple and versatile to provide a unit which can be re-used instore to deliver additional fixturing and complement new promotional activity.

“The directors LOVED the scheme!  Thank you for all the developmental work that went into making the units future-proof!”

Head Office thought the items were really well packaged and manageable, winning!

A BIG THANK YOU!”


Hilary Wolton – VM Windows Manager


It's Christmas Showstopper time...!

It's Christmas Showstopper time...!

Are you ready to tell your Christmas story in your store?


Christmas is the most exciting time in the retail calendar, and visually, businesses are constantly looking to eye-catching ideas and impressive display elements to capture the imagination of customers and keep them engaged.
From fantastic creative concepts, to the most economic, value for money schemes, we design, build, and install Christmas spectacular displays for stores. Are you ready for your upcoming Christmas season?

We can help you create great festive display showstoppers! We specialise in creating head-turning props and displays. For some examples of our work take a browse here, and also for the types of services we have to make your story complete, because…

It’s about the story. Your story.

And, as your Christmas story is told through your customer’s store experience that unfolds from window to checkout, we use the same flow of ideas and language throughout the journey instore – from themed display to props and navigation graphics.

We always love coming up with great ideas to create the complete store experience for your customers.

Let’s team up to develop concepts where design and function work together to create great impact, dynamic aesthetic, and multi-use of visual display core items.


American Golf & Display Logic continue to raise the game – with strive, drive, and lots of forward swing.

American Golf & Display Logic continue to raise the game – with strive, drive, and lots of forward swing.


For avid golfers – players and spectators alike, one tournament that holds a very special place in the heart is the Open Championships. To celebrate the start of the 146th Open, and again this year it is being played at Royal Birkdale, we would love to seize the moment and join in with the celebratory air. We’re most proud to share the very special work that the team at Display Logic have undertaken with the Europe’s largest Golf retailer, American Golf.

As in golf, one shot can help the team win, and every skill can contribute, and the many projects we’ve undertaken together has put us on course to build up a pure long game of golfing retail outlets with the right display touch.

Read more about American Golf here.

American Golf’s growth has seen Display Logic work alongside the brand in the development of its stores, together with many key features. The latest store opening in Aintree saw us develop, manufacture and install the new GAME IMPROVEMENT ZONE, which hosts all the very latest in technology including Trackman, GC2 and Sam Putt Lab.

Display Logic has always looked to deliver the very best in production and service, and have shared the American Golf philosophy to provide the very best experience for every golfer. Through our time working with the brand, our Joint Managing Director, Madelene Sharpe, has developed an outstanding knowledge and understanding of the American Golf brand, and indeed has worked on the creation of each element of the retailer’s estate.

Each piece of individual equipment and signage within American Golf stores are designed and manufactured in-house at Display Logic’s full service facilities in the heart of Halifax, Yorkshire. Each store’s requirements are slightly different ,with many bespoke items that need to be created to deliver the perfect look and feel.

One of the latest units is the Footwear wall unit, which not only displays shoe styles but also allows the pairs to be stored behind the display, providing quick and efficient service.

  • The individual Driver racks are designed to provide the perfect angle to display the clubs but allow them to be easily removed, together with providing space to showcase the brands’ point of sale collateral.
  • Iron Sets are housed within the purpose-built acrylic display units and have now been incorporated with display plinths and offer signage frames, providing full set purchases.
  • Golf ball gondolas provide high volume units, allowing the stock to be fully displayed on the floor for that impulse purchase.
  • Putting Units see a wide variety of sizes produced to fully allow the individual putters to be selected and tried out on the purpose-built putting greens.
  • A full suite of signage – from the amazing store fascias, which really does showcase the brand, through to the directional signage and in-store information signs and vinyl’s in key customer flow areas, directs the customer easily through the store and into the purposely designed golf fitting labs which provide each golfer with the perfect fit for their club purchase.

The customer experience continues throughout the store and to the till point which is produced to provide a perfect display and pick up line location, showcasing gloves, tees and individual practice balls and accessories.

The latest American Golf stores to open that we have worked closely together on all aspects of retail design are –

  • Bournemouth
  • Braintree
  • Guernsey
  • Ageas Bowl Southampton
  • Aintree

At each corner of an American Golf store, every element is reviewed and designed with great attention to detail, and like American Golf says – #WeExistToImproveYourGame – we at Display Logic are here to create the perfect customer experience.

 


GAP 2017 - Bridging the Gap

GAP 2017 – “BRIDGING THE GAP”

Our team produced a sensational collaboration with GAP, which was focused within their London Flagship Store. We delivered a fantastic concept design in the stores frontal focus zone entitled –

‘Bridging the Gap’

‘The world has changed a lot so I want to do something that celebrates togetherness, the idea of celebrating each other and coming together to change the world through positivity’

This amazing hotspot ‘Bridging the Gap’ demonstrates the design and production of a combination display – trestle table unit with side bar hanging capability and front-facing displays for feature product placement. These stunning units were complemented with stunning large format printing and vinyl application through the section to really deliver the full effect required by the client.

The theme was designed following the Gap brief through our creative and solid works teams, before our in-house joinery department brought the concept to life with the production of each of the fixtures.

The printing requirements were carried out, again through our in-house department, before our installation team fitted all individual elements throughout the stores zone, fully showcasing the design.

“Once again Display Logic provided us with each element of the Bridging the Gap concept to the highest standard, from start to finish.”


 Matt Moss – GAP In Store Experience Director


“Fantasy & Fantastic”: the marriage of classic VM Retail Essentials and new technology for consumer experience.

“Fantasy & Fantastic”: the marriage of classic VM Retail Essentials and new technology for consumer experience.

As one industry insider put it, these days visual merchandising ‘needs less crystal ball, and more strategic creative approaches.’


With the well documented shift in consumer shopping habits, and the need for retailers to integrate digital and bricks-and-mortar store experiences, there is an interesting framework that has emerged – that of the assimilation of classic store visual merchandising elements still standing the test of time and finding their use, versus the new desire for experience, for stores to become experiental, theatrical with sometimes more of an ‘art installation’ approach to display, and to be quirky, fun, intriguing, engaging, and interactive. And, for the retailer, of course, to ensure instore sales success too.

The Head of Visual in Selfridges, Erin Thompson, says, ‘I think it’s tough to predict the impact of the digital generation, as by then a whole generation of customers who have known nothing but touchscreen interactive technology will have grown up and be shopping for themselves. However, marry that with the fact we all know how old school techniques really work and that we are always going to be tactile people, I think we might have a new combination of old and new ways working by 2020. Plus, add the fact that increasingly our job isn’t to highlight new product, but to highlight it in new ways.. Customers have already seen our products online and this will surely just increase, so our job becomes more and more about entertainment.’

The combination of craftsmanship and technology is something that will become the height of innovative and imaginative retail. Visual merchandising will be a major part of the shopping experience, providing excitement and entertainment instore. Consumers love the experience of ‘real live’ shopping. Shoppers also still long for connection, and it’s about finding creative ways to bring them into our displays and help them feel connected to the world beyond tech-saturation.

One visual merchandising blogger says that ‘store displays will become more of an art installation, notably window displays, a reflection of lifestyle, trend, and social being.’ The return of excellent craftsmanship with attention to detail in displays to counteract mass production is also key. Excellent design will always stand out.

Visual merchandising teams, both from retailers themselves and from their selected suppliers, rely on visionary creatives to help with the constantly morphing of technology and skills required to take display to the next level. Props, mannequins and point-of-sale and Retail Essential display items such as plinths, gondolas and tables will always be crucial in the VM world, but the materials, finishes, shapes, forms, and themes will constantly evolve as discerning consumers demand more and more from their retail experience. “Fantasy and Fantastic is the way forward,” says an industry Creative Director.

This will be done in a number of ways: through theatre and the art of creating a unique, sensorial experience; personalised service to make the customer feel integrated and invested, special and included; and of course brilliant and clever installations and displays!

British retailer Ted Baker’s Miami store reflecting the art deco/Miami theme and ‘Hello Flamingo’

Ted Baker’s Miami store fitting rooms continue the experience

Ted Baker’s Miami store – art deco ‘Hello Flamingo’ Miami theatrical experience continues

Mini pop up store

A store in Shanghai

Anthropologie, NY

Nike window display

Window display in Japan

Berghoff Goodman window

Display Logic is perfectly poised to harness all the potential of these new trends to create something quite unique and tailored to retailers – with a full-house service from creative design, complete manufacturing process covering all key departments, to installation. We have invested in a comprehensive 3D facility, 3D Impact, and through this we create the magic, the ‘theatre’, the fun and surprise elements to displays. Not only that, but we have the full facilities to create unique textures and finishes, and the addition of other display elements. Our joinery workshop is extensive, as is our printing, acrylic fabrication and spraypainting to name but a few.

With over twenty five years of display and visual merchandising supply experience, we work closely with our clients to create their next VM and display success.


Retail Webrooming & Showrooming: How not to be left in digital's dust

Retail Webrooming & Showrooming: How not to be left in digital's dust

Showrooming and Webrooming are big obstacles retailers face as the world becomes more connected. How can this be combatted to ensure they’re not left in digital’s dust?


What is Showrooming? Have you ever seen something in a store, and then gone online to try and find it for a better price? That’s showrooming. It’s one of the byproducts of retailers not always integrating their customers’ online and in-person shopping experiences.

OK, but what’s webrooming? It’s essentially the opposite of showrooming, when consumers research products online and then buy them in-store.

Bryan Eisenberg, chief marketing officer at IdealSpot, points out that retailers can’t simply choose between online and brick-and-mortar stores because that’s not how the world works. “Retail does not exist without an online component and online retail isn’t as cost-effective if you don’t have a brick-and-mortar component,” says Eisenberg. “We’re connected all the time through the phones in our pockets, but we live in a physical world.”

“Some may mourn the fact that the functional aspect of shopping the high street is now better delivered online, but in its place is a move towards a ‘retailtainment’ almost leisure experience that engages, excites and inspires.” Karl McKeever, Retail Focus columnist, says that “a retail store isn’t for product distribution anymore. Product information has become ubiquitous – you can learn about products and price them online.” “So what’s going to make me want to be loyal to you?” asks Eisenberg. “You need to make it special, where I just don’t want to go anywhere else.”

Look at ways to re-invent the in-store experience!

The Digitally Enabled Store

Retailers are now looking to create digital shopping ‘experiences’ which bring digital technology into stores.

For example, Burberry’s flagship London store contains an impressive array of digital gadgetry to provide a better shopping experience for customers. This includes iPads by the dozen, lots of video screens, including full-length screens which convert into mirrors, as well as clothing which has been chipped to trigger catwalk videos when near a mirror.

 

M&S has tried something similar in its Cheshire Oaks store, adding virtual make-up counters, lots of video screens and wi-fi.

 

 

 

Display Logic have produced tables to house ipads in, for one of our longstanding clients, GAP.

Regardless of where consumers originate their point of shopping, they want their experience with a retailer to be “seamless”, very easy to use, and personal.

  • Get under the skin of customer interactions from fixture to zonal level and target your merchandise and communications to amplify their experience at each stage.
  • Provide interactive industry leading touch points that will position you over and above competitors for unrivalled in-store customer experiences.
  • Facilitate customer spending with improved store design, effective shop floor resourcing and engaging concepts to maximise every opportunity.
  • Enrich the customer experiencewith exciting touchpoints and interactions.
  • Convert browsers to buyersby completing their purchasing decision with staff support, strategic merchandising and effective signage.                                    
  • Capitalise on impulse purchasesand explore areas of initial interaction and dwell times.
  • Increase average transaction valueand encourage desired routes by simplifying store navigation to designated areas.
  • Optimise category and space productivityby understanding how your customers shop.

Strong visual merchandising can make a good retail outlet great. Investing a little time and effort in giving your store a facelift can make a world of difference. Engaging some professional services to help with your branding, your window displays or your in store signage can make you really stand out from the crowd. This has a huge impact on customer experience in your store.

Why not let Display Logic create extraordinary and striking retail and shopping experiences through all types of visual display creations for you? Feel free to contact us with your display ideas you’d like to see come to life!