GAP Summer 2017- “THE EDIT”

GAP present ‘The Edit’ Summerwear Collections with Display Logic

We once again collaborated with GAP within their London Flagship Store to deliver their new spring-summer seasonal internal display layouts. The sensational hotspot ‘The Edit’ feature showed large format print with straight rail fixturing. This was complemented with an array of mannequin plinths all created within our in-house departments.

The theme continued around the store with the development of high volume trestle tables for folded product with front facing display and side rails for extra merchandising space.

To enhance the new loungewear section we sourced and introduced beautiful trees to complement the wooden tables and curved fixturing, to create a soft and stylish look.

This amazing new look created throughout the store really showcases the full cross-section of the goods and services delivered by Display Logic – from large format printing, joinery and manufacture, fixture development and sourcing VM props, through to delivery and installation.

“Display Logic provide us with a wide range of services from one source to deliver our VM and display to a high standard. From design to manufacture, that’s what we demand.”


Matt Moss – Instore Experience Director


American Golf swings into Bournemouth

AMERICAN GOLF TEES OFF IN BOURNEMOUTH

Our team were tasked with creating the latest addition to the American Golf expansion program, with their New Flagship Store in beautiful Bournemouth. From the initial thoughts and discussions we worked alongside the brand to deliver this amazing store experience.

The brand introduced several new features into their latest store which saw many of our in-house departments working closely together – from our design and print divisions which created and printed both internal and external signage; acrylic functions which produced the individual club racks and shoe shelving for our stunning new footwear display unit; onto our joinery section and spray shop which delivered the floor standing club units; and finally through to the clothing and golf ball gondolas. All these elements allowed the brand to deliver and fully showcase the complete golfing experience to its customers, from the stunning entrance to the store, around the store through to the state of the art Golf fitting lab, featuring Trackman, a true golf wonderland.

Each element was produced within our factory before being packaged and distributed to the store for our team of fitters to create their magic and install onsite to highest standard and to meet the Store opening deadline.

“A big thank you to my business partners  Display Logic in creating our flagship store, once again you have delivered an amazing job….”


Kam Birk –  Head of Property Formats, American Golf


Summer’s little adventures

WE’RE CELEBRATING SUMMER’S LITTLE ADVENTURES

Crafted props and mobiles for ’The Little White Company’ summer childrenswear launch

Our team again worked in conjunction with The White Company to product the latest in a range of truly stunning windows concepts, and the theme for The Little White Company emulates beautifully summer lazy days on the water.

Our technical artwork team created detailed drawings for the individual boat concept that allows the boats to be positioned within any window size. Once the design was agreed, our inhouse Joinery Department crafted the boats to meet the client’s exact requirements for each of its stores. The stores’ VM teams used elements of instore merchandise to create the sails of the boat to complete the look and feel of this concept, which really does meet the brief and showcases the store’s products to their full potential.

Once we had fully created all elements and requirements for this concept we packed and distributed each element across the country from our warehouse, with key stores being installed by our own teams.

“WOW! The stunning children’s boat windows are proving as popular an attraction as the adult’s concept! Well done again Display Logic!”


Hilary Walton – VM Window Manager


GAP - 90’s Re-issued

GAP – 90’s RE-ISSUED

GAP Vintage classics at Covent Garden! Urban retro refit with scaffold, concrete and timber…

Our amazing team worked their magic in conjunction with Gap to create a stunning look for their Covent Garden ‘I am Gap, I am Original’ concept Store. Embracing technology, we created an interactive iPad centre to allow their customers to view the entire denim range at the touch of a button. They can shop more styles, sizes and colours all from this one location.

Our manufacturing team created the Denim Addict Personalised Station to allow customers to put their personal touch to their denim, giving them the option to Hem-Distress-Patch-Stud-Embroider. We specialise in creating solutions for retailers ‘Pain Points’ providing new and interesting ways to solve a problem that is functional but also looks fantastic.

The complete concept shows how we incorporated an infusion of textures and styled finishes across the store with concrete fixture bases, the usage of scaffolding to create  shelving systems, completed with beautiful wooden elements throughout – and not forgetting the little details that sets the design apart from the rest.

This concept was installed by the Display Logic team, providing the complete package for all Display-Manufacture and Installation needs.

“Once again the Display Logic Team have
delivered an amazing job for us
from start to finish…..”

 


Matt Moss – Instore Experience Director

 



Tee off in style

AMERICAN GOLF – Tee off in style!

Display Logic score a hole in one with American Golf’s amazing new store in Dundee.

This Dundee store represents a new phase of current store openings for American Golf.

We’ve worked closely with American Golf for many years developing new store concepts for them, updating current displays and refitting existing stores. We have undertaken a large program of 30 re-fits of the newly designed fitting bays throughout last year and into this year, in conjunction with the design, manufacture and installation of their new stores throughout the country.

These projects fully involve all our in-house services from design and artwork, joinery and sprayshop, metalwork and acrylic fabrication to large format print, vinyl graphics and installation.

New impact to storefronts have been added with the introduction of large format graphics and new-look signage. New interior perimeter graphics now give clear visibility to products, brands and focus interests.

Our custom-designed VM units have been created for specific products including clubs, golf balls, clothing and accessories. Interchangeable brand placement graphics, together with sharp merchandising now create perfect customer navigation and signposting throughout the stores.

Why not let us work with you to develop your perfect customer experience?

What a fantastic execution for our New American Golf store in Dundee, Display Logic are true business partners and have provided me with a full end to end service, from survey, design, prototype and then full delivery and installation, with great customer service delivered by a brilliant team.”


 Kam Birk, Head of Property, American Golf


Superwings in full 3D!

SUPERWINGS GETS THE FULL 3D TREATMENT

We were asked by our client to produce a 3.5 metre high Superwings toy replica – in only 3 weeks – for the Nuremberg Toy Fair in Germany to promote the range of Superwings characters to the trade and toy buying public. This impressive structure was located within one of the main entrances to the show which saw over 30 000 people per day viewing Superwings himself, providing a fantastic way to promote their brand.

From a toy replica, our creative team scanned and produced a workable 3D file which allowed us to mill the body structure from polystyrene blocks with our state-of-the-art machines, before our skilled inhouse sculptors hand-finished the detail within the character. He was brought fully to life with all paint and detail finish being added, creating every boys dream……

“The character is amazing, a real show stopper, with great attention to detail within a short timescale, well done guys.”



White Company springs forward!

WHITE COMPANY SPRINGS FORWARD!

Spring comes to life for The White Company incorporating Display Logic design and manufacture for a range of window display and VM units.

Once again we had a superb time collaborating with the amazing White Company to produce a stunning Spring Window concept.

Our inspired creative, works, and production teams worked in conjunction with the brand to deliver the beautiful window concept, showing key natural tones for the coming season.

Our joinery and spray shop departments brought all the individual elements to life, with superb attention to detail, meeting our brief perfectively. Once we had completed the production our field team of installers put the finishing touches creating the fantastic look for spring.

“Display Logic continue to hit the mark for us! Always ensuring great design to brief and delivering the great production quality we expect”

 


  Clare Cordell – The White Company


Switched on for Signage!

Switched on for signage and style!

How we helped design a prime new bar bistro destination with perfectly crafted vintage style illuminated signage.

Our creative team were asked to design, develop and produce some fantastic ideas for an amazing new bar and restaurant in the heart of Yorkshire. The brief for this stunning bar was to incorporate ambient and impressive lighting solutions with a beautiful mix of textured walls which complement the bar’s Smokehouse theme.

Our team put together a range of creative solutions across the bar to deliver some impressive focus areas for every taste. Our client was delighted with the concept ideas, and our inhouse joinery, printing and fitting teams set to work to deliver the finishing touches before opening day.

“Display Logic’s creative team provided loads of great ideas! They manufactured the perfect finishing touches for our new bar concept which looks just stunning.”


Kay Panesar – Smokehouse @ 22 Owner


IT'S ALL IN THE JEANS

IT’S ALL IN JEANS

Our team created a high level, high impact display for Diesel’s denim range, highlighting the individual fits. Wooden effect panels were fitted allowing merchandise display fixturing to be fitted to showcase the denim ranges. Wood effect and acrylic display cases were created inclusive of vinyl detailing to maximise the effect for the client.

A stunning effect for the Diesel store.

“Specific to retail stores, the imperative arises to deliver an authentic, seamless, branded shopping experience – from the most optimal shopper interactions with staff to zero points of friction in the shopping process. Those are the things that will establish one as a ‘retailer of choice’ and keep them coming back.”



The White Company Christmas

The White Company Christmas Windows

 

Our newest client came to us upon recommendation to collaborate with design, build and installation of window display units for their Christmas theme.

Our team were briefed on a stunning window concept that our client wanted to see delivered  – from concept to installation within a short lead time. Our creative and solid works teams produced all design and CAD elements to allow our joinery departments to fully manufacture the design. All elements entered our spray shop for all finishing touches to be added, before our installation team completed our brief, delivering a selection of truly stunning Christmas windows.

“AMAZING!!! Thank you so much for rising to our challenge!”


Hilary Woolton – VM Display Manager