The White Company Christmas

The White Company Christmas Windows


Our newest client came to us upon recommendation to collaborate with design, build and installation of window display units for their Christmas theme.

Our team were briefed on a stunning window concept that our client wanted to see delivered  – from concept to installation within a short lead time. Our creative and solid works teams produced all design and CAD elements to allow our joinery departments to fully manufacture the design. All elements entered our spray shop for all finishing touches to be added, before our installation team completed our brief, delivering a selection of truly stunning Christmas windows.

“AMAZING!!! Thank you so much for rising to our challenge!”

Hilary Woolton – VM Display Manager



We worked alongside our client to develop many key projects, across many different areas of the business, creating the stunning and customer friendly designs that you see in store across the country.

Over our time working with American Golf we have undertaken the creation, production , distribution and fitting of the company’s main Iron Rack walls across all their stores, together with the introduction of branded individual driver stands or POD bases, designed to give the customer a clear shopping experience.

With the help of our creative team we designed and developed the New Custom fitting Labs situated within stores, which incorporates all individual elements required by the instore golf fitting professional to provide a first class customer experience, together with clear signage for each brand and Lab location within the stores.

With the success of the new developments we are working closely with our client on the new store opening program, together with the development and creation of new exciting projects throughout the stores to further enhance the customer experience.

“Specific to retail stores, the imperative arises to deliver an authentic, seamless, branded shopping experience – from the most optimal shopper interactions with staff to zero points of friction in the shopping process. Those are the things that will establish one as a ‘retailer of choice’ and keep them coming back.”



We’re working with Bonmarche to create refreshing new looks instore. Enhancing the customer journey, featuring a whole new range of creative designs for our manufacturing departments to produce for a new VM treatment.

Our creative and development teams were given the brief from Bonmarche to review and develop several key areas of their stores visual merchandising treatments, to create a fresh and exciting new look to their stores in line with customer expectations, and the need to continuously regenerate the high street store concepts to today’s shopper.

The team created several new elements for the stores to provide the required concepts. This led to the production of in-store high-level internal displays for their Lingerie departments, cash desk, refreshed treatments which included printing of store specific historical pictures and frames together with the design, production and delivery of internal fixture units and display tables which were all produced in-house.

Our installation teams were coordinated throughout the country to undertake a full store implementation process of all key elements, giving the Bonmarche stores the new look required, with more elements coming soon.

“With today’s shopper and their new shopping journeys, it’s becoming more important than ever to optimise a shopper’s visit to store or site.”



Our creative and development team were tasked to produce a new retro jean department for a high street retailer. This saw the introduction of wall and fixture treatments to showcase their range of denim and fits.

The team designed the full concept, including graphic and POS packages, with the introduction of 3D polystyrene lettering and large format printing, to complete the transformation across the departments.

“Specific to retail stores, the imperative arises to deliver an authentic, seamless, branded shopping experience – from the most optimal shopper interactions with staff to zero points of friction in the shopping process. Those are the things that will establish one as a ‘retailer of choice’ and keep them coming back.”


GAP Denim Addict  

We worked closely with the GAP team to develop and manufacture the Denim Addict Pop up Store designed to give their denim a personalised look.

These designs saw a full cross section of our in-house services being utilised to create stunning effects, from first concepts through to joinery and CNC timber constructions; with spray shop finishes used to create many different textures. Within the installation of the project we created large letter detail onto brick effect wall.

“For some brands, they simply want to expose their brand and maybe sell products – for others, it’s the exact opposite and they want to test a product and gather feedback from customers.”

The many purposes of Pop Ups and meeting current trends

Santa comes to 3D life!


Santa comes to (larger than) life in 3D!

Royal Mail installs its first-ever special Santa postbox! We designed and created this larger than life full 3D sculpted and painted Santa for T.M. Projects to help Royal Mail launch their ‘Letter to Santa’ campaign.

The initial brief from our client was to create a large, fun and jolly Santa Claus that would encapsulate the Christmas Spirit with a letter to Santa for children to be able to post, combining a fantastic focal point for the client to promote  #rmlettertoSanta within the Westfield’s Shopping Centre Stratford, London.

Our creative team worked closely with the client to deliver the feel and style that would produce the perfect look to the finished piece.

Concept 2D visuals were developed, with the team then creating a hand-sculpted clay model of Santa which we scanned utilising our in-house scanner facility.

Once scanned, the files were transferred through to our milling machine, which made light work of recreating the initial concept.

The raw material was taken by our talented Sculptures who produced some stunning work to complete a magnificent Santa adding fantastic paint detail, showcasing our 3D departments’ substantial talent.

5 Dec 2016 - Santa with friends 6

“Great Work! Santa looks amazing”

Royal Mail Group

GAP Instore Christmas Project


Glittering gold plinths.  3D Letters. Christmas Tree Stands and Graphics.

Our team worked to create this fantastic Christmas Pop up Store for GAP – bringing the sparkle back onto the High Street, and providing a fun and colourful concept for Christmas Gifting.

From the 3D large format glitter lettering to the purpose-built denim desk, which was complemented by manufactured MDF festive trees for bag and gift tag merchandising – delivering a stunning concept for this festive season with an array of inhouse processes used to manufacture and install this complete concept.

“We constantly rely on our suppliers to turn around great products for our instore seasonal display concepts and Display Logic have once again delivered!”

Matt Moss  – Gap VM Instore Experience Director



Create the interest and set the scene…

Display Logic worked closely with the Diesel and its Visual Merchandising department to aid in the development, creation and manufacture, together with the printing, of several Diesel Campaigns. These designs saw a full cross section of our in-house services being utilised to create stunning effects, from joinery and CNC timber constructions; spray shop finishes to create many different textures and effects; large format printing and signage requirements, together with the introduction of large individual letters.

“Behind every window there’s a single motivation – sales. So it’s got to be exciting and inspirational for the customer. It’s a kind of theatre, and ideas come from everywhere.”



Finance Manager


I am one of the newest members of the Display Logic team, but I am loving the challenge of a busy environment. I have been working within the financial side of business throughout my career including 9 years with the Inland Revenue. Now with 20 years’ experience through different environments I have settled in enjoying my role here within Display logic.


During my spare time I do love to read a good book or do a little gardening or swimming. Like most people I do like to eat out with my family and friends.



Purchasing Manager


Having now worked for Display Logic for the last 12 months as the Purchasing Manager I am really enjoying the challenge. I have previously worked within procurement for nineteen years in a variety of different environments – from joinery, contract furniture and metal fabrication and more recently in bespoke retail display and manufacture including print and acrylics.

I am very much into cars in my spare time and in the main off road 4×4 driving.