NEW LOOK BONMARCHE HITS THE HIGH STREETS

We’re working with Bonmarche to create refreshing new looks instore. Enhancing the customer journey, featuring a whole new range of creative designs for our manufacturing departments to produce for a new VM treatment.

Our creative and development teams were given the brief from Bonmarche to review and develop several key areas of their stores visual merchandising treatments, to create a fresh and exciting new look to their stores in line with customer expectations, and the need to continuously regenerate the high street store concepts to today’s shopper.

The team created several new elements for the stores to provide the required concepts. This led to the production of in-store high-level internal displays for their Lingerie departments, cash desk, refreshed treatments which included printing of store specific historical pictures and frames together with the design, production and delivery of internal fixture units and display tables which were all produced in-house.

Our installation teams were coordinated throughout the country to undertake a full store implementation process of all key elements, giving the Bonmarche stores the new look required, with more elements coming soon.

“With today’s shopper and their new shopping journeys, it’s becoming more important than ever to optimise a shopper’s visit to store or site.”