Santa comes to 3D life!


Santa comes to (larger than) life in 3D!

Royal Mail installs its first-ever special Santa postbox! We designed and created this larger than life full 3D sculpted and painted Santa for T.M. Projects to help Royal Mail launch their ‘Letter to Santa’ campaign.

The initial brief from our client was to create a large, fun and jolly Santa Claus that would encapsulate the Christmas Spirit with a letter to Santa for children to be able to post, combining a fantastic focal point for the client to promote  #rmlettertoSanta within the Westfield’s Shopping Centre Stratford, London.

Our creative team worked closely with the client to deliver the feel and style that would produce the perfect look to the finished piece.

Concept 2D visuals were developed, with the team then creating a hand-sculpted clay model of Santa which we scanned utilising our in-house scanner facility.

Once scanned, the files were transferred through to our milling machine, which made light work of recreating the initial concept.

The raw material was taken by our talented Sculptures who produced some stunning work to complete a magnificent Santa adding fantastic paint detail, showcasing our 3D departments’ substantial talent.

5 Dec 2016 - Santa with friends 6

“Great Work! Santa looks amazing”

Royal Mail Group

GAP Instore Christmas Project


Glittering gold plinths.  3D Letters. Christmas Tree Stands and Graphics.

Our team worked to create this fantastic Christmas Pop up Store for GAP – bringing the sparkle back onto the High Street, and providing a fun and colourful concept for Christmas Gifting.

From the 3D large format glitter lettering to the purpose-built denim desk, which was complemented by manufactured MDF festive trees for bag and gift tag merchandising – delivering a stunning concept for this festive season with an array of inhouse processes used to manufacture and install this complete concept.

“We constantly rely on our suppliers to turn around great products for our instore seasonal display concepts and Display Logic have once again delivered!”

Matt Moss  – Gap VM Instore Experience Director



Create the interest and set the scene…

Display Logic worked closely with the Diesel and its Visual Merchandising department to aid in the development, creation and manufacture, together with the printing, of several Diesel Campaigns. These designs saw a full cross section of our in-house services being utilised to create stunning effects, from joinery and CNC timber constructions; spray shop finishes to create many different textures and effects; large format printing and signage requirements, together with the introduction of large individual letters.

“Behind every window there’s a single motivation – sales. So it’s got to be exciting and inspirational for the customer. It’s a kind of theatre, and ideas come from everywhere.”



Our creative solutions for GAP’s Shoreditch Box Park store provide an unusual urban retail space that just goes from strength to strength.

Gap approached us with visual ideas for a new concept for us to fully manufacture alongside the designing and production of a selection of new fixtures & fittings for their Box Park boutique store.

This exciting project came with a short lead time and required all elements to be designed, manufactured and installed over a two-week time frame, with stunning results.

All of the fixtures were produced from solid maple timber that consists of 5 x 8 metre walls of fixturing. The concept really did see a move away from the laid back, casual style to a more trendy east end look.

“This is the essence of good pop-up retailing”

Retail Week



Vinyl print installations for Debenhams – perfect seasonal moods for summer & Christmas.


The concept brief from our clients was to create a stunning fresh look throughout their store’s key circulation areas, increasing their stores trading area in a new and exciting way which is both versatile and effective, creating a clear hotspot area for feature product. We also continued the look through into hotspot plinth displays, allowing the feel to continue into other main sight lines.

All the vinyls where designed and printed in house through our large bed printers creating the perfect match and displaying the vibrant finish the client required.

Our skilled onsite installation team were on hand to implement the large format vinyls within the client’s flagship store for the client out of trading hours, providing a smooth turn around with no disruption to the trading day and a stunning  look to the store for the new trading day.

“‘Creativity is seeing what everyone else has seen and thinking what no one else has thought”



Gap partnered with The California Bakery and popped-up for a coffee at Milan’s EXPO. Display Logic worked in conjunction with THE AMERICAN DREAM CAFÉ,  the sponsors of the Milan EXPO and suppliers of all Food & Beverages to the event, to bring a little bit of the outdoors in, creating a retro-themed pop-up coffee shop that included our team creating the design concept for this one off special Pop-up store for the Milan Flagship Store.

Display Logic worked with GAP on the manufacturing, drawings, specifications and materials. All elements of the design were produced from real maple wood veneer MDF which looked stunning, with the laser etched detail within the design. Metal trays were inserted to house an array of plants and crops to enhance the design. The Milan Pop Up shop was installed by our skilled installation team, with the café onsite within the flagship unit for three months to fantastic reviews.



Our 3D section came to life, creating these unique window and instore bespoke display words for Levi’s flagship store in London.

Our client’s brief was to create a window concept which would give depth and style to the Levi brand, showing the product in modern rustic style. We created large 3D corrugated board letters, Zund cut-to-shape and bonded together; cotton fabric applied to the front and back surfaces, then the edges frayed to create the worn look. Suspension fixings’ inserts were used to aid with the installation by our team.

Our team of joiners produced all the prop elements throughout the key area of the display and the store with individual prints applied throughout the store concept, which complemented the overall feel. Window vinyls were sited to maximise the 3D effect, drawing the customer on to their journey into the store and around the key touching points of the store.

“Design thinking is a smart business practice – there is a huge interest in applying ‘designerly’ behaviours to a range of challenges beyond the obvious areas of product and service information.”



Display Logic’s 3D Impact division was approached to aid in the design, development and creation of a complete suite of dressed and themed characters for their range of specifically commissioned shooting galleries for shipment into the Far East amusement parks.

Our skilled in-house sculptors produced a range of clay bust forms which allowed us to create a selection of moulds in order to produce individual latex heads. From this, the artistic and creative team delivered the finishing fine art detail to create some amazing results – from a selection of cowboys which we located into a timeless attraction of the Wild West, and pirates for Dead Man’s Cove, the Pirate Adventure.

The team’s creative skills didn’t stop there with the development of the Professor Coggins character, along with his monkey and other inventions.

“3D sculptures and displays make any amusement park or museum experience Agile, Accessible, and Distinct.”