Tee off in style

AMERICAN GOLF – Tee off in style!

Display Logic score a hole in one with American Golf’s amazing new store in Dundee.

This Dundee store represents a new phase of current store openings for American Golf.

We’ve worked closely with American Golf for many years developing new store concepts for them, updating current displays and refitting existing stores. We have undertaken a large program of 30 re-fits of the newly designed fitting bays throughout last year and into this year, in conjunction with the design, manufacture and installation of their new stores throughout the country.

These projects fully involve all our in-house services from design and artwork, joinery and sprayshop, metalwork and acrylic fabrication to large format print, vinyl graphics and installation.

New impact to storefronts have been added with the introduction of large format graphics and new-look signage. New interior perimeter graphics now give clear visibility to products, brands and focus interests.

Our custom-designed VM units have been created for specific products including clubs, golf balls, clothing and accessories. Interchangeable brand placement graphics, together with sharp merchandising now create perfect customer navigation and signposting throughout the stores.

Why not let us work with you to develop your perfect customer experience?

What a fantastic execution for our New American Golf store in Dundee, Display Logic are true business partners and have provided me with a full end to end service, from survey, design, prototype and then full delivery and installation, with great customer service delivered by a brilliant team.”


 Kam Birk, Head of Property, American Golf


White Company springs forward!

WHITE COMPANY SPRINGS FORWARD!

Spring comes to life for The White Company incorporating Display Logic design and manufacture for a range of window display and VM units.

Once again we had a superb time collaborating with the amazing White Company to produce a stunning Spring Window concept.

Our inspired creative, works, and production teams worked in conjunction with the brand to deliver the beautiful window concept, showing key natural tones for the coming season.

Our joinery and spray shop departments brought all the individual elements to life, with superb attention to detail, meeting our brief perfectively. Once we had completed the production our field team of installers put the finishing touches creating the fantastic look for spring.

“Display Logic continue to hit the mark for us! Always ensuring great design to brief and delivering the great production quality we expect”

 


  Clare Cordell – The White Company


Switched on for Signage!

Switched on for signage and style!

How we helped design a prime new bar bistro destination with perfectly crafted vintage style illuminated signage.

Our creative team were asked to design, develop and produce some fantastic ideas for an amazing new bar and restaurant in the heart of Yorkshire. The brief for this stunning bar was to incorporate ambient and impressive lighting solutions with a beautiful mix of textured walls which complement the bar’s Smokehouse theme.

Our team put together a range of creative solutions across the bar to deliver some impressive focus areas for every taste. Our client was delighted with the concept ideas, and our inhouse joinery, printing and fitting teams set to work to deliver the finishing touches before opening day.

“Display Logic’s creative team provided loads of great ideas! They manufactured the perfect finishing touches for our new bar concept which looks just stunning.”


Kay Panesar – Smokehouse @ 22 Owner


IT'S ALL IN THE JEANS

IT’S ALL IN JEANS

Our team created a high level, high impact display for Diesel’s denim range, highlighting the individual fits. Wooden effect panels were fitted allowing merchandise display fixturing to be fitted to showcase the denim ranges. Wood effect and acrylic display cases were created inclusive of vinyl detailing to maximise the effect for the client.

A stunning effect for the Diesel store.

“Specific to retail stores, the imperative arises to deliver an authentic, seamless, branded shopping experience – from the most optimal shopper interactions with staff to zero points of friction in the shopping process. Those are the things that will establish one as a ‘retailer of choice’ and keep them coming back.”



The White Company Christmas

The White Company Christmas Windows

 

Our newest client came to us upon recommendation to collaborate with design, build and installation of window display units for their Christmas theme.

Our team were briefed on a stunning window concept that our client wanted to see delivered  – from concept to installation within a short lead time. Our creative and solid works teams produced all design and CAD elements to allow our joinery departments to fully manufacture the design. All elements entered our spray shop for all finishing touches to be added, before our installation team completed our brief, delivering a selection of truly stunning Christmas windows.

“AMAZING!!! Thank you so much for rising to our challenge!”


Hilary Woolton – VM Display Manager


AN EAGLE-EYE FOR DESIGN

AMERICAN GOLF

We worked alongside our client to develop many key projects, across many different areas of the business, creating the stunning and customer friendly designs that you see in store across the country.

Over our time working with American Golf we have undertaken the creation, production , distribution and fitting of the company’s main Iron Rack walls across all their stores, together with the introduction of branded individual driver stands or POD bases, designed to give the customer a clear shopping experience.

With the help of our creative team we designed and developed the New Custom fitting Labs situated within stores, which incorporates all individual elements required by the instore golf fitting professional to provide a first class customer experience, together with clear signage for each brand and Lab location within the stores.

With the success of the new developments we are working closely with our client on the new store opening program, together with the development and creation of new exciting projects throughout the stores to further enhance the customer experience.

“Specific to retail stores, the imperative arises to deliver an authentic, seamless, branded shopping experience – from the most optimal shopper interactions with staff to zero points of friction in the shopping process. Those are the things that will establish one as a ‘retailer of choice’ and keep them coming back.”



NEW LOOK BONMARCHE

NEW LOOK BONMARCHE HITS THE HIGH STREETS

We’re working with Bonmarche to create refreshing new looks instore. Enhancing the customer journey, featuring a whole new range of creative designs for our manufacturing departments to produce for a new VM treatment.

Our creative and development teams were given the brief from Bonmarche to review and develop several key areas of their stores visual merchandising treatments, to create a fresh and exciting new look to their stores in line with customer expectations, and the need to continuously regenerate the high street store concepts to today’s shopper.

The team created several new elements for the stores to provide the required concepts. This led to the production of in-store high-level internal displays for their Lingerie departments, cash desk, refreshed treatments which included printing of store specific historical pictures and frames together with the design, production and delivery of internal fixture units and display tables which were all produced in-house.

Our installation teams were coordinated throughout the country to undertake a full store implementation process of all key elements, giving the Bonmarche stores the new look required, with more elements coming soon.

“With today’s shopper and their new shopping journeys, it’s becoming more important than ever to optimise a shopper’s visit to store or site.”



RETRO REVAMP FOR DENIM

RETRO REVAMP FOR DENIM DEPT

Our creative and development team were tasked to produce a new retro jean department for a high street retailer. This saw the introduction of wall and fixture treatments to showcase their range of denim and fits.

The team designed the full concept, including graphic and POS packages, with the introduction of 3D polystyrene lettering and large format printing, to complete the transformation across the departments.

“Specific to retail stores, the imperative arises to deliver an authentic, seamless, branded shopping experience – from the most optimal shopper interactions with staff to zero points of friction in the shopping process. Those are the things that will establish one as a ‘retailer of choice’ and keep them coming back.”



JUST GOT TO HAVE MORE DENIM!

GAP Denim Addict  

We worked closely with the GAP team to develop and manufacture the Denim Addict Pop up Store designed to give their denim a personalised look.

These designs saw a full cross section of our in-house services being utilised to create stunning effects, from first concepts through to joinery and CNC timber constructions; with spray shop finishes used to create many different textures. Within the installation of the project we created large letter detail onto brick effect wall.

“For some brands, they simply want to expose their brand and maybe sell products – for others, it’s the exact opposite and they want to test a product and gather feedback from customers.”


The many purposes of Pop Ups and meeting current trends


GAP Instore Christmas Project

GAP INSTORE CHRISTMAS PROJECT

Glittering gold plinths.  3D Letters. Christmas Tree Stands and Graphics.

Our team worked to create this fantastic Christmas Pop up Store for GAP – bringing the sparkle back onto the High Street, and providing a fun and colourful concept for Christmas Gifting.

From the 3D large format glitter lettering to the purpose-built denim desk, which was complemented by manufactured MDF festive trees for bag and gift tag merchandising – delivering a stunning concept for this festive season with an array of inhouse processes used to manufacture and install this complete concept.

“We constantly rely on our suppliers to turn around great products for our instore seasonal display concepts and Display Logic have once again delivered!”


Matt Moss  – Gap VM Instore Experience Director