RETRO REVAMP FOR DENIM

RETRO REVAMP FOR DENIM DEPT

Our creative and development team were tasked to produce a new retro jean department for a high street retailer. This saw the introduction of wall and fixture treatments to showcase their range of denim and fits.

The team designed the full concept, including graphic and POS packages, with the introduction of 3D polystyrene lettering and large format printing, to complete the transformation across the departments.

“Specific to retail stores, the imperative arises to deliver an authentic, seamless, branded shopping experience – from the most optimal shopper interactions with staff to zero points of friction in the shopping process. Those are the things that will establish one as a ‘retailer of choice’ and keep them coming back.”



THINKING OUTSIDE THE BOX!

THINKING OUTSIDE THE BOX FOR GAP!

Our creative solutions for GAP’s Shoreditch Box Park store provide an unusual urban retail space that just goes from strength to strength.

Gap approached us with visual ideas for a new concept for us to fully manufacture alongside the designing and production of a selection of new fixtures & fittings for their Box Park boutique store.

This exciting project came with a short lead time and required all elements to be designed, manufactured and installed over a two-week time frame, with stunning results.

All of the fixtures were produced from solid maple timber that consists of 5 x 8 metre walls of fixturing. The concept really did see a move away from the laid back, casual style to a more trendy east end look.

“This is the essence of good pop-up retailing”


Retail Week