GAP - Personalise Your Denim

GAP – PERSONALISE YOUR DENIM

Getting up close and personal – POP up denim shop for free personalised denim service…

The key focus for denim is personalising the look and feel for each individual, to make your Denim unique to you. Always at the forefront of customer’s shopping experiences, GAP’s free after-sales service involves customising denim purchases with embroidery, detailing and heat transfers.

The latest of the Gap Pop Up Stores within the Oxford Street Flagship saw us being tasked with delivering a stunning focal and functional display to enhance the very successful ‘Personalise your Denim’ hotspot area located at the front of the store. The design saw us incorporate all of our key inhouse functions to deliver the client’s brief. We combined large format printing with standoff acrylic lettering to fully showcase the section across the feature wall, creating a new and extremely eye catching message, telling everyone about the ‘personalised service experience.’

The joinery team constructed the department with a store feel to complete the focal area which displayed a selection of hanging denim mannequin legs, these demonstrated each style and cut of the denim to suit each individual’s look, shape and style.

The team continued through the bespoke design by encapsulating key work products within the production desk, highlighting the tools of the trade and the stunning thread colours which will bring each denim item to life in every way making each product totally unique.

To complete the project our team installed the Pop Up Store over night to deliver this amazing store ready for trade.

“Another stunning Job by the Display Logic Team, these guys continue to go over and above to deliver the very best service and standard of work’”


Matt Moss – Gap Instore Experience Director


Cornelius - Pop-Up Drinks Kiosk for beverage dispensing

CORNELIUS – POP-UP DRINKS KIOSK

Just a Twist!

 

Our team were contacted by Cornelius, the world’s leading supplier of beverage dispensing and cooling equipment, to design, build and deliver a display unit for their new drinks dispenser for this year’s Drinks-Tek Exhibition in Germany. The brief was simple, to create a stunning enclosed unit which could house their fantastic new alcoholic slush machine, creating a feature stand at the forthcoming show. It needed to be easy to transport and assemble, with circulation space around the machine and pipework. It must hold a waste area and a location for storage which is easily assessable and not visible, allowing their fantastic new product line to be dispensed to thirsty attendees.

Our team within our creative department set to work developing the idea to match the brief, carefully hitting every detail to ensure the perfect look and feel to the unit. Once the design was in place our inhouse joiners delivered the concept perfectly, allowing the spray shop to really bring the unit to life with full corporate colours, providing additional stain and sealing to the counter. The Twist was added – with the print shop setting to work, printing and fitting the vinyl wraps for the unit’s branding.

The counter was packed into shipping containers for the journey to Germany where Cornelius took centre stage providing its stunning new product to everyone at the show.

“A fantastic job undertaken by Display Logic team, providing just what we wanted exactly on time, to deliver a great show.”


Richard Nighy

Program Manager, Cornelius Beverage Technologies Limited


Denim facelift continues brand success

SIMPLE CHANGES WITH BIG EFFECT SHOWCASES DENIM PRODUCT FOR BONMARCHE

 

Bonmarche continue to be a success story across the high street with their visual facelifts and enhancement of the instore customer shopping experience.

Our latest project saw us working in conjunction with the Bonmarche visual team to develop a range of effective display solutions to enhance their denim range, with a fresh approach in colour scheme. We have seen the team create stunning volume merchandise display tables for the department entrance, large format signage frames to promote the Denim message, with all hanging products showcased by floating shelving.

The concept saw a range of POS from large backwall department graphics highlighting individual leg lengths to end of arm. Signage was produced and installed, allowing the customer to make an informed choice.

From design to manufacture, delivery and installation, Display Logic have been playing a key role in revitalising the Bonmarche brand with new visual upgrades to stores throughout the UK.

“Once again, a stunning job by the Display Logic team, the department concept looks amazing.”


Catherine Johnson – Visual Merchandising Controller


GAP 2017 - Bridging the Gap

GAP 2017 – “BRIDGING THE GAP”

Our team produced a sensational collaboration with GAP, which was focused within their London Flagship Store. We delivered a fantastic concept design in the stores frontal focus zone entitled –

‘Bridging the Gap’

‘The world has changed a lot so I want to do something that celebrates togetherness, the idea of celebrating each other and coming together to change the world through positivity’

This amazing hotspot ‘Bridging the Gap’ demonstrates the design and production of a combination display – trestle table unit with side bar hanging capability and front-facing displays for feature product placement. These stunning units were complemented with stunning large format printing and vinyl application through the section to really deliver the full effect required by the client.

The theme was designed following the Gap brief through our creative and solid works teams, before our in-house joinery department brought the concept to life with the production of each of the fixtures.

The printing requirements were carried out, again through our in-house department, before our installation team fitted all individual elements throughout the stores zone, fully showcasing the design.

“Once again Display Logic provided us with each element of the Bridging the Gap concept to the highest standard, from start to finish.”


 Matt Moss – GAP In Store Experience Director


GAP Summer 2017- “THE EDIT”

GAP present ‘The Edit’ Summerwear Collections with Display Logic

We once again collaborated with GAP within their London Flagship Store to deliver their new spring-summer seasonal internal display layouts. The sensational hotspot ‘The Edit’ feature showed large format print with straight rail fixturing. This was complemented with an array of mannequin plinths all created within our in-house departments.

The theme continued around the store with the development of high volume trestle tables for folded product with front facing display and side rails for extra merchandising space.

To enhance the new loungewear section we sourced and introduced beautiful trees to complement the wooden tables and curved fixturing, to create a soft and stylish look.

This amazing new look created throughout the store really showcases the full cross-section of the goods and services delivered by Display Logic – from large format printing, joinery and manufacture, fixture development and sourcing VM props, through to delivery and installation.

“Display Logic provide us with a wide range of services from one source to deliver our VM and display to a high standard. From design to manufacture, that’s what we demand.”


Matt Moss – Instore Experience Director


GAP - 90’s Re-issued

GAP – 90’s RE-ISSUED

GAP Vintage classics at Covent Garden! Urban retro refit with scaffold, concrete and timber…

Our amazing team worked their magic in conjunction with Gap to create a stunning look for their Covent Garden ‘I am Gap, I am Original’ concept Store. Embracing technology, we created an interactive iPad centre to allow their customers to view the entire denim range at the touch of a button. They can shop more styles, sizes and colours all from this one location.

Our manufacturing team created the Denim Addict Personalised Station to allow customers to put their personal touch to their denim, giving them the option to Hem-Distress-Patch-Stud-Embroider. We specialise in creating solutions for retailers ‘Pain Points’ providing new and interesting ways to solve a problem that is functional but also looks fantastic.

The complete concept shows how we incorporated an infusion of textures and styled finishes across the store with concrete fixture bases, the usage of scaffolding to create  shelving systems, completed with beautiful wooden elements throughout – and not forgetting the little details that sets the design apart from the rest.

This concept was installed by the Display Logic team, providing the complete package for all Display-Manufacture and Installation needs.

“Once again the Display Logic Team have
delivered an amazing job for us
from start to finish…..”

 


Matt Moss – Instore Experience Director

 



Switched on for Signage!

Switched on for signage and style!

How we helped design a prime new bar bistro destination with perfectly crafted vintage style illuminated signage.

Our creative team were asked to design, develop and produce some fantastic ideas for an amazing new bar and restaurant in the heart of Yorkshire. The brief for this stunning bar was to incorporate ambient and impressive lighting solutions with a beautiful mix of textured walls which complement the bar’s Smokehouse theme.

Our team put together a range of creative solutions across the bar to deliver some impressive focus areas for every taste. Our client was delighted with the concept ideas, and our inhouse joinery, printing and fitting teams set to work to deliver the finishing touches before opening day.

“Display Logic’s creative team provided loads of great ideas! They manufactured the perfect finishing touches for our new bar concept which looks just stunning.”


Kay Panesar – Smokehouse @ 22 Owner


JUST GOT TO HAVE MORE DENIM!

GAP Denim Addict  

We worked closely with the GAP team to develop and manufacture the Denim Addict Pop up Store designed to give their denim a personalised look.

These designs saw a full cross section of our in-house services being utilised to create stunning effects, from first concepts through to joinery and CNC timber constructions; with spray shop finishes used to create many different textures. Within the installation of the project we created large letter detail onto brick effect wall.

“For some brands, they simply want to expose their brand and maybe sell products – for others, it’s the exact opposite and they want to test a product and gather feedback from customers.”


The many purposes of Pop Ups and meeting current trends


GAP Instore Christmas Project

GAP INSTORE CHRISTMAS PROJECT

Glittering gold plinths.  3D Letters. Christmas Tree Stands and Graphics.

Our team worked to create this fantastic Christmas Pop up Store for GAP – bringing the sparkle back onto the High Street, and providing a fun and colourful concept for Christmas Gifting.

From the 3D large format glitter lettering to the purpose-built denim desk, which was complemented by manufactured MDF festive trees for bag and gift tag merchandising – delivering a stunning concept for this festive season with an array of inhouse processes used to manufacture and install this complete concept.

“We constantly rely on our suppliers to turn around great products for our instore seasonal display concepts and Display Logic have once again delivered!”


Matt Moss  – Gap VM Instore Experience Director