HIGH IMPACT DENIM

HIGH IMPACT DENIM DEPARTMENT INTRODUCED INTO THE DIESEL FAMILY

Create the interest and set the scene…

Display Logic worked closely with the Diesel and its Visual Merchandising department to aid in the development, creation and manufacture, together with the printing, of several Diesel Campaigns. These designs saw a full cross section of our in-house services being utilised to create stunning effects, from joinery and CNC timber constructions; spray shop finishes to create many different textures and effects; large format printing and signage requirements, together with the introduction of large individual letters.

“Behind every window there’s a single motivation – sales. So it’s got to be exciting and inspirational for the customer. It’s a kind of theatre, and ideas come from everywhere.”



THINKING OUTSIDE THE BOX!

THINKING OUTSIDE THE BOX FOR GAP!

Our creative solutions for GAP’s Shoreditch Box Park store provide an unusual urban retail space that just goes from strength to strength.

Gap approached us with visual ideas for a new concept for us to fully manufacture alongside the designing and production of a selection of new fixtures & fittings for their Box Park boutique store.

This exciting project came with a short lead time and required all elements to be designed, manufactured and installed over a two-week time frame, with stunning results.

All of the fixtures were produced from solid maple timber that consists of 5 x 8 metre walls of fixturing. The concept really did see a move away from the laid back, casual style to a more trendy east end look.

“This is the essence of good pop-up retailing”


Retail Week


LAYING DOWN THE LOOK

LAYING DOWN THE LOOK

Vinyl print installations for Debenhams – perfect seasonal moods for summer & Christmas.

 

The concept brief from our clients was to create a stunning fresh look throughout their store’s key circulation areas, increasing their stores trading area in a new and exciting way which is both versatile and effective, creating a clear hotspot area for feature product. We also continued the look through into hotspot plinth displays, allowing the feel to continue into other main sight lines.

All the vinyls where designed and printed in house through our large bed printers creating the perfect match and displaying the vibrant finish the client required.

Our skilled onsite installation team were on hand to implement the large format vinyls within the client’s flagship store for the client out of trading hours, providing a smooth turn around with no disruption to the trading day and a stunning  look to the store for the new trading day.

“‘Creativity is seeing what everyone else has seen and thinking what no one else has thought”



LONDON LEVI’S GIVE & SHINE

LONDON LEVI’S GIVE & SHINE

Our 3D section came to life, creating these unique window and instore bespoke display words for Levi’s flagship store in London.

Our client’s brief was to create a window concept which would give depth and style to the Levi brand, showing the product in modern rustic style. We created large 3D corrugated board letters, Zund cut-to-shape and bonded together; cotton fabric applied to the front and back surfaces, then the edges frayed to create the worn look. Suspension fixings’ inserts were used to aid with the installation by our team.

Our team of joiners produced all the prop elements throughout the key area of the display and the store with individual prints applied throughout the store concept, which complemented the overall feel. Window vinyls were sited to maximise the 3D effect, drawing the customer on to their journey into the store and around the key touching points of the store.

“Design thinking is a smart business practice – there is a huge interest in applying ‘designerly’ behaviours to a range of challenges beyond the obvious areas of product and service information.”