The White Company Christmas Window Scheme

MAKE TIME FOR NEW CHRISTMAS RITUALS!

The Display Logic team were set the challenge of delivering a stunning, yet cost-effective, winter window scheme for both The White Company’s home and fashion windows, combined with a requirement for a different approach to their Children’s windows.

The fashion and home windows had a very specific brief to deliver a rustic, winter feel with striped white birch trees, creating a stunning forest environment which showcased the fabulous autumn winter product lines within the store. Festive lights were added within the design, and tree stump plinths were added emerging across the window space to provide different display levels to integrate all product elements in this natural environment.

The children’s theme saw our creative and printing departments coming together to create a fantasy land of winter creatures in a magical winter wonderland. We produced an array of Foamex trees combined with the woodland animals dressed in their winter woollies set amidst the 3D tree stumps and mannequins.

The team delivered a fantastic result again, using all of our in house departments to the full from the brief to in-store.

“Stunning windows delivered on time and within the budget restraints to all of our stores remained one of our key priorities; this was achieved and was met with great full service from Display Logic.”


Claire Cordell – Window Presentation Manager


Summer’s little adventures

WE’RE CELEBRATING SUMMER’S LITTLE ADVENTURES

Crafted props and mobiles for ’The Little White Company’ summer childrenswear launch

Our team again worked in conjunction with The White Company to product the latest in a range of truly stunning windows concepts, and the theme for The Little White Company emulates beautifully summer lazy days on the water.

Our technical artwork team created detailed drawings for the individual boat concept that allows the boats to be positioned within any window size. Once the design was agreed, our inhouse Joinery Department crafted the boats to meet the client’s exact requirements for each of its stores. The stores’ VM teams used elements of instore merchandise to create the sails of the boat to complete the look and feel of this concept, which really does meet the brief and showcases the store’s products to their full potential.

Once we had fully created all elements and requirements for this concept we packed and distributed each element across the country from our warehouse, with key stores being installed by our own teams.

“WOW! The stunning children’s boat windows are proving as popular an attraction as the adult’s concept! Well done again Display Logic!”


Hilary Walton – VM Window Manager


Superwings in full 3D!

SUPERWINGS GETS THE FULL 3D TREATMENT

We were asked by our client to produce a 3.5 metre high Superwings toy replica – in only 3 weeks – for the Nuremberg Toy Fair in Germany to promote the range of Superwings characters to the trade and toy buying public. This impressive structure was located within one of the main entrances to the show which saw over 30 000 people per day viewing Superwings himself, providing a fantastic way to promote their brand.

From a toy replica, our creative team scanned and produced a workable 3D file which allowed us to mill the body structure from polystyrene blocks with our state-of-the-art machines, before our skilled inhouse sculptors hand-finished the detail within the character. He was brought fully to life with all paint and detail finish being added, creating every boys dream……

“The character is amazing, a real show stopper, with great attention to detail within a short timescale, well done guys.”



Santa comes to 3D life!

T.M Projects – ROYAL MAIL POSTBOX SANTA

Santa comes to (larger than) life in 3D!

Royal Mail installs its first-ever special Santa postbox! We designed and created this larger than life full 3D sculpted and painted Santa for T.M. Projects to help Royal Mail launch their ‘Letter to Santa’ campaign.

The initial brief from our client was to create a large, fun and jolly Santa Claus that would encapsulate the Christmas Spirit with a letter to Santa for children to be able to post, combining a fantastic focal point for the client to promote  #rmlettertoSanta within the Westfield’s Shopping Centre Stratford, London.

Our creative team worked closely with the client to deliver the feel and style that would produce the perfect look to the finished piece.

Concept 2D visuals were developed, with the team then creating a hand-sculpted clay model of Santa which we scanned utilising our in-house scanner facility.

Once scanned, the files were transferred through to our milling machine, which made light work of recreating the initial concept.

The raw material was taken by our talented Sculptures who produced some stunning work to complete a magnificent Santa adding fantastic paint detail, showcasing our 3D departments’ substantial talent.

5 Dec 2016 - Santa with friends 6

“Great Work! Santa looks amazing”


Royal Mail Group


GAP Instore Christmas Project

GAP INSTORE CHRISTMAS PROJECT

Glittering gold plinths.  3D Letters. Christmas Tree Stands and Graphics.

Our team worked to create this fantastic Christmas Pop up Store for GAP – bringing the sparkle back onto the High Street, and providing a fun and colourful concept for Christmas Gifting.

From the 3D large format glitter lettering to the purpose-built denim desk, which was complemented by manufactured MDF festive trees for bag and gift tag merchandising – delivering a stunning concept for this festive season with an array of inhouse processes used to manufacture and install this complete concept.

“We constantly rely on our suppliers to turn around great products for our instore seasonal display concepts and Display Logic have once again delivered!”


Matt Moss  – Gap VM Instore Experience Director


HIGH IMPACT DENIM

HIGH IMPACT DENIM DEPARTMENT INTRODUCED INTO THE DIESEL FAMILY

Create the interest and set the scene…

Display Logic worked closely with the Diesel and its Visual Merchandising department to aid in the development, creation and manufacture, together with the printing, of several Diesel Campaigns. These designs saw a full cross section of our in-house services being utilised to create stunning effects, from joinery and CNC timber constructions; spray shop finishes to create many different textures and effects; large format printing and signage requirements, together with the introduction of large individual letters.

“Behind every window there’s a single motivation – sales. So it’s got to be exciting and inspirational for the customer. It’s a kind of theatre, and ideas come from everywhere.”



THINKING OUTSIDE THE BOX!

THINKING OUTSIDE THE BOX FOR GAP!

Our creative solutions for GAP’s Shoreditch Box Park store provide an unusual urban retail space that just goes from strength to strength.

Gap approached us with visual ideas for a new concept for us to fully manufacture alongside the designing and production of a selection of new fixtures & fittings for their Box Park boutique store.

This exciting project came with a short lead time and required all elements to be designed, manufactured and installed over a two-week time frame, with stunning results.

All of the fixtures were produced from solid maple timber that consists of 5 x 8 metre walls of fixturing. The concept really did see a move away from the laid back, casual style to a more trendy east end look.

“This is the essence of good pop-up retailing”


Retail Week


LONDON LEVI’S GIVE & SHINE

LONDON LEVI’S GIVE & SHINE

Our 3D section came to life, creating these unique window and instore bespoke display words for Levi’s flagship store in London.

Our client’s brief was to create a window concept which would give depth and style to the Levi brand, showing the product in modern rustic style. We created large 3D corrugated board letters, Zund cut-to-shape and bonded together; cotton fabric applied to the front and back surfaces, then the edges frayed to create the worn look. Suspension fixings’ inserts were used to aid with the installation by our team.

Our team of joiners produced all the prop elements throughout the key area of the display and the store with individual prints applied throughout the store concept, which complemented the overall feel. Window vinyls were sited to maximise the 3D effect, drawing the customer on to their journey into the store and around the key touching points of the store.

“Design thinking is a smart business practice – there is a huge interest in applying ‘designerly’ behaviours to a range of challenges beyond the obvious areas of product and service information.”



PAN AMUSEMENTS

PAN AMUSEMENTS

Display Logic’s 3D Impact division was approached to aid in the design, development and creation of a complete suite of dressed and themed characters for their range of specifically commissioned shooting galleries for shipment into the Far East amusement parks.

Our skilled in-house sculptors produced a range of clay bust forms which allowed us to create a selection of moulds in order to produce individual latex heads. From this, the artistic and creative team delivered the finishing fine art detail to create some amazing results – from a selection of cowboys which we located into a timeless attraction of the Wild West, and pirates for Dead Man’s Cove, the Pirate Adventure.

The team’s creative skills didn’t stop there with the development of the Professor Coggins character, along with his monkey and other inventions.

“3D sculptures and displays make any amusement park or museum experience Agile, Accessible, and Distinct.”