NEW LOOK BONMARCHE

NEW LOOK BONMARCHE HITS THE HIGH STREETS

We’re working with Bonmarche to create refreshing new looks instore. Enhancing the customer journey, featuring a whole new range of creative designs for our manufacturing departments to produce for a new VM treatment.

Our creative and development teams were given the brief from Bonmarche to review and develop several key areas of their stores visual merchandising treatments, to create a fresh and exciting new look to their stores in line with customer expectations, and the need to continuously regenerate the high street store concepts to today’s shopper.

The team created several new elements for the stores to provide the required concepts. This led to the production of in-store high-level internal displays for their Lingerie departments, cash desk, refreshed treatments which included printing of store specific historical pictures and frames together with the design, production and delivery of internal fixture units and display tables which were all produced in-house.

Our installation teams were coordinated throughout the country to undertake a full store implementation process of all key elements, giving the Bonmarche stores the new look required, with more elements coming soon.

“With today’s shopper and their new shopping journeys, it’s becoming more important than ever to optimise a shopper’s visit to store or site.”



RETRO REVAMP FOR DENIM

RETRO REVAMP FOR DENIM DEPT

Our creative and development team were tasked to produce a new retro jean department for a high street retailer. This saw the introduction of wall and fixture treatments to showcase their range of denim and fits.

The team designed the full concept, including graphic and POS packages, with the introduction of 3D polystyrene lettering and large format printing, to complete the transformation across the departments.

“Specific to retail stores, the imperative arises to deliver an authentic, seamless, branded shopping experience – from the most optimal shopper interactions with staff to zero points of friction in the shopping process. Those are the things that will establish one as a ‘retailer of choice’ and keep them coming back.”



JUST GOT TO HAVE MORE DENIM!

GAP Denim Addict  

We worked closely with the GAP team to develop and manufacture the Denim Addict Pop up Store designed to give their denim a personalised look.

These designs saw a full cross section of our in-house services being utilised to create stunning effects, from first concepts through to joinery and CNC timber constructions; with spray shop finishes used to create many different textures. Within the installation of the project we created large letter detail onto brick effect wall.

“For some brands, they simply want to expose their brand and maybe sell products – for others, it’s the exact opposite and they want to test a product and gather feedback from customers.”


The many purposes of Pop Ups and meeting current trends


THINKING OUTSIDE THE BOX!

THINKING OUTSIDE THE BOX FOR GAP!

Our creative solutions for GAP’s Shoreditch Box Park store provide an unusual urban retail space that just goes from strength to strength.

Gap approached us with visual ideas for a new concept for us to fully manufacture alongside the designing and production of a selection of new fixtures & fittings for their Box Park boutique store.

This exciting project came with a short lead time and required all elements to be designed, manufactured and installed over a two-week time frame, with stunning results.

All of the fixtures were produced from solid maple timber that consists of 5 x 8 metre walls of fixturing. The concept really did see a move away from the laid back, casual style to a more trendy east end look.

“This is the essence of good pop-up retailing”


Retail Week


GAP IN MILAN COFFEE POP UP

GAP – LIVING THE AMERICAN DREAM

Gap partnered with The California Bakery and popped-up for a coffee at Milan’s EXPO. Display Logic worked in conjunction with THE AMERICAN DREAM CAFÉ,  the sponsors of the Milan EXPO and suppliers of all Food & Beverages to the event, to bring a little bit of the outdoors in, creating a retro-themed pop-up coffee shop that included our team creating the design concept for this one off special Pop-up store for the Milan Flagship Store.

Display Logic worked with GAP on the manufacturing, drawings, specifications and materials. All elements of the design were produced from real maple wood veneer MDF which looked stunning, with the laser etched detail within the design. Metal trays were inserted to house an array of plants and crops to enhance the design. The Milan Pop Up shop was installed by our skilled installation team, with the café onsite within the flagship unit for three months to fantastic reviews.


LONDON LEVI’S GIVE & SHINE

LONDON LEVI’S GIVE & SHINE

Our 3D section came to life, creating these unique window and instore bespoke display words for Levi’s flagship store in London.

Our client’s brief was to create a window concept which would give depth and style to the Levi brand, showing the product in modern rustic style. We created large 3D corrugated board letters, Zund cut-to-shape and bonded together; cotton fabric applied to the front and back surfaces, then the edges frayed to create the worn look. Suspension fixings’ inserts were used to aid with the installation by our team.

Our team of joiners produced all the prop elements throughout the key area of the display and the store with individual prints applied throughout the store concept, which complemented the overall feel. Window vinyls were sited to maximise the 3D effect, drawing the customer on to their journey into the store and around the key touching points of the store.

“Design thinking is a smart business practice – there is a huge interest in applying ‘designerly’ behaviours to a range of challenges beyond the obvious areas of product and service information.”