GAP - Personalise Your Denim

GAP – PERSONALISE YOUR DENIM

Getting up close and personal – POP up denim shop for free personalised denim service…

The key focus for denim is personalising the look and feel for each individual, to make your Denim unique to you. Always at the forefront of customer’s shopping experiences, GAP’s free after-sales service involves customising denim purchases with embroidery, detailing and heat transfers.

The latest of the Gap Pop Up Stores within the Oxford Street Flagship saw us being tasked with delivering a stunning focal and functional display to enhance the very successful ‘Personalise your Denim’ hotspot area located at the front of the store. The design saw us incorporate all of our key inhouse functions to deliver the client’s brief. We combined large format printing with standoff acrylic lettering to fully showcase the section across the feature wall, creating a new and extremely eye catching message, telling everyone about the ‘personalised service experience.’

The joinery team constructed the department with a store feel to complete the focal area which displayed a selection of hanging denim mannequin legs, these demonstrated each style and cut of the denim to suit each individual’s look, shape and style.

The team continued through the bespoke design by encapsulating key work products within the production desk, highlighting the tools of the trade and the stunning thread colours which will bring each denim item to life in every way making each product totally unique.

To complete the project our team installed the Pop Up Store over night to deliver this amazing store ready for trade.

“Another stunning Job by the Display Logic Team, these guys continue to go over and above to deliver the very best service and standard of work’”


Matt Moss – Gap Instore Experience Director


Cornelius - Pop-Up Drinks Kiosk for beverage dispensing

CORNELIUS – POP-UP DRINKS KIOSK

Just a Twist!

 

Our team were contacted by Cornelius, the world’s leading supplier of beverage dispensing and cooling equipment, to design, build and deliver a display unit for their new drinks dispenser for this year’s Drinks-Tek Exhibition in Germany. The brief was simple, to create a stunning enclosed unit which could house their fantastic new alcoholic slush machine, creating a feature stand at the forthcoming show. It needed to be easy to transport and assemble, with circulation space around the machine and pipework. It must hold a waste area and a location for storage which is easily assessable and not visible, allowing their fantastic new product line to be dispensed to thirsty attendees.

Our team within our creative department set to work developing the idea to match the brief, carefully hitting every detail to ensure the perfect look and feel to the unit. Once the design was in place our inhouse joiners delivered the concept perfectly, allowing the spray shop to really bring the unit to life with full corporate colours, providing additional stain and sealing to the counter. The Twist was added – with the print shop setting to work, printing and fitting the vinyl wraps for the unit’s branding.

The counter was packed into shipping containers for the journey to Germany where Cornelius took centre stage providing its stunning new product to everyone at the show.

“A fantastic job undertaken by Display Logic team, providing just what we wanted exactly on time, to deliver a great show.”


Richard Nighy

Program Manager, Cornelius Beverage Technologies Limited


GAP 2017 - Bridging the Gap

GAP 2017 – “BRIDGING THE GAP”

Our team produced a sensational collaboration with GAP, which was focused within their London Flagship Store. We delivered a fantastic concept design in the stores frontal focus zone entitled –

‘Bridging the Gap’

‘The world has changed a lot so I want to do something that celebrates togetherness, the idea of celebrating each other and coming together to change the world through positivity’

This amazing hotspot ‘Bridging the Gap’ demonstrates the design and production of a combination display – trestle table unit with side bar hanging capability and front-facing displays for feature product placement. These stunning units were complemented with stunning large format printing and vinyl application through the section to really deliver the full effect required by the client.

The theme was designed following the Gap brief through our creative and solid works teams, before our in-house joinery department brought the concept to life with the production of each of the fixtures.

The printing requirements were carried out, again through our in-house department, before our installation team fitted all individual elements throughout the stores zone, fully showcasing the design.

“Once again Display Logic provided us with each element of the Bridging the Gap concept to the highest standard, from start to finish.”


 Matt Moss – GAP In Store Experience Director


Retail Webrooming & Showrooming: How not to be left in digital's dust

Retail Webrooming & Showrooming: How not to be left in digital's dust

Showrooming and Webrooming are big obstacles retailers face as the world becomes more connected. How can this be combatted to ensure they’re not left in digital’s dust?


What is Showrooming? Have you ever seen something in a store, and then gone online to try and find it for a better price? That’s showrooming. It’s one of the byproducts of retailers not always integrating their customers’ online and in-person shopping experiences.

OK, but what’s webrooming? It’s essentially the opposite of showrooming, when consumers research products online and then buy them in-store.

Bryan Eisenberg, chief marketing officer at IdealSpot, points out that retailers can’t simply choose between online and brick-and-mortar stores because that’s not how the world works. “Retail does not exist without an online component and online retail isn’t as cost-effective if you don’t have a brick-and-mortar component,” says Eisenberg. “We’re connected all the time through the phones in our pockets, but we live in a physical world.”

“Some may mourn the fact that the functional aspect of shopping the high street is now better delivered online, but in its place is a move towards a ‘retailtainment’ almost leisure experience that engages, excites and inspires.” Karl McKeever, Retail Focus columnist, says that “a retail store isn’t for product distribution anymore. Product information has become ubiquitous – you can learn about products and price them online.” “So what’s going to make me want to be loyal to you?” asks Eisenberg. “You need to make it special, where I just don’t want to go anywhere else.”

Look at ways to re-invent the in-store experience!

The Digitally Enabled Store

Retailers are now looking to create digital shopping ‘experiences’ which bring digital technology into stores.

For example, Burberry’s flagship London store contains an impressive array of digital gadgetry to provide a better shopping experience for customers. This includes iPads by the dozen, lots of video screens, including full-length screens which convert into mirrors, as well as clothing which has been chipped to trigger catwalk videos when near a mirror.

 

M&S has tried something similar in its Cheshire Oaks store, adding virtual make-up counters, lots of video screens and wi-fi.

 

 

 

Display Logic have produced tables to house ipads in, for one of our longstanding clients, GAP.

Regardless of where consumers originate their point of shopping, they want their experience with a retailer to be “seamless”, very easy to use, and personal.

  • Get under the skin of customer interactions from fixture to zonal level and target your merchandise and communications to amplify their experience at each stage.
  • Provide interactive industry leading touch points that will position you over and above competitors for unrivalled in-store customer experiences.
  • Facilitate customer spending with improved store design, effective shop floor resourcing and engaging concepts to maximise every opportunity.
  • Enrich the customer experiencewith exciting touchpoints and interactions.
  • Convert browsers to buyersby completing their purchasing decision with staff support, strategic merchandising and effective signage.                                    
  • Capitalise on impulse purchasesand explore areas of initial interaction and dwell times.
  • Increase average transaction valueand encourage desired routes by simplifying store navigation to designated areas.
  • Optimise category and space productivityby understanding how your customers shop.

Strong visual merchandising can make a good retail outlet great. Investing a little time and effort in giving your store a facelift can make a world of difference. Engaging some professional services to help with your branding, your window displays or your in store signage can make you really stand out from the crowd. This has a huge impact on customer experience in your store.

Why not let Display Logic create extraordinary and striking retail and shopping experiences through all types of visual display creations for you? Feel free to contact us with your display ideas you’d like to see come to life!


GAP Summer 2017- “THE EDIT”

GAP present ‘The Edit’ Summerwear Collections with Display Logic

We once again collaborated with GAP within their London Flagship Store to deliver their new spring-summer seasonal internal display layouts. The sensational hotspot ‘The Edit’ feature showed large format print with straight rail fixturing. This was complemented with an array of mannequin plinths all created within our in-house departments.

The theme continued around the store with the development of high volume trestle tables for folded product with front facing display and side rails for extra merchandising space.

To enhance the new loungewear section we sourced and introduced beautiful trees to complement the wooden tables and curved fixturing, to create a soft and stylish look.

This amazing new look created throughout the store really showcases the full cross-section of the goods and services delivered by Display Logic – from large format printing, joinery and manufacture, fixture development and sourcing VM props, through to delivery and installation.

“Display Logic provide us with a wide range of services from one source to deliver our VM and display to a high standard. From design to manufacture, that’s what we demand.”


Matt Moss – Instore Experience Director


American Golf swings into Bournemouth

AMERICAN GOLF TEES OFF IN BOURNEMOUTH

Our team were tasked with creating the latest addition to the American Golf expansion program, with their New Flagship Store in beautiful Bournemouth. From the initial thoughts and discussions we worked alongside the brand to deliver this amazing store experience.

The brand introduced several new features into their latest store which saw many of our in-house departments working closely together – from our design and print divisions which created and printed both internal and external signage; acrylic functions which produced the individual club racks and shoe shelving for our stunning new footwear display unit; onto our joinery section and spray shop which delivered the floor standing club units; and finally through to the clothing and golf ball gondolas. All these elements allowed the brand to deliver and fully showcase the complete golfing experience to its customers, from the stunning entrance to the store, around the store through to the state of the art Golf fitting lab, featuring Trackman, a true golf wonderland.

Each element was produced within our factory before being packaged and distributed to the store for our team of fitters to create their magic and install onsite to highest standard and to meet the Store opening deadline.

“A big thank you to my business partners  Display Logic in creating our flagship store, once again you have delivered an amazing job….”


Kam Birk –  Head of Property Formats, American Golf


STEVEN GREENWOOD - PURCHASING MANAGER

STEVEN GREENWOOD

Purchasing Manager

Experience

Having now worked for Display Logic for the last 12 months as the Purchasing Manager I am really enjoying the challenge. I have previously worked within procurement for nineteen years in a variety of different environments – from joinery, contract furniture and metal fabrication and more recently in bespoke retail display and manufacture including print and acrylics.

Interests
I am very much into cars in my spare time and in the main off road 4×4 driving.


KEVIN DRINKWATER - SCULPTOR & FINISHED ARTIST

KEVIN DRINKWATER

Sculptor & Finished Artist


STEVE OWENS - PRODUCTION & DISTRIBUTION MANAGER

STEVE OWENS

Production & Distribution Manager

Experience

I have worked in the retail and manufacturing industry for the last 25 years in several different and challenging roles, undertaking all job roles within my career to now overseeing and running the production and distribution of all Display Logic’s functions.

Interests

I do like mountain biking in my free time, getting out into the Yorkshire countryside whenever possible, alongside my interest in VW Camper Vans.