The White Company Christmas Window Scheme

MAKE TIME FOR NEW CHRISTMAS RITUALS!

The Display Logic team were set the challenge of delivering a stunning, yet cost-effective, winter window scheme for both The White Company’s home and fashion windows, combined with a requirement for a different approach to their Children’s windows.

The fashion and home windows had a very specific brief to deliver a rustic, winter feel with striped white birch trees, creating a stunning forest environment which showcased the fabulous autumn winter product lines within the store. Festive lights were added within the design, and tree stump plinths were added emerging across the window space to provide different display levels to integrate all product elements in this natural environment.

The children’s theme saw our creative and printing departments coming together to create a fantasy land of winter creatures in a magical winter wonderland. We produced an array of Foamex trees combined with the woodland animals dressed in their winter woollies set amidst the 3D tree stumps and mannequins.

The team delivered a fantastic result again, using all of our in house departments to the full from the brief to in-store.

“Stunning windows delivered on time and within the budget restraints to all of our stores remained one of our key priorities; this was achieved and was met with great full service from Display Logic.”


Claire Cordell – Window Presentation Manager


GAP - Personalise Your Denim

GAP – PERSONALISE YOUR DENIM

Getting up close and personal – POP up denim shop for free personalised denim service…

The key focus for denim is personalising the look and feel for each individual, to make your Denim unique to you. Always at the forefront of customer’s shopping experiences, GAP’s free after-sales service involves customising denim purchases with embroidery, detailing and heat transfers.

The latest of the Gap Pop Up Stores within the Oxford Street Flagship saw us being tasked with delivering a stunning focal and functional display to enhance the very successful ‘Personalise your Denim’ hotspot area located at the front of the store. The design saw us incorporate all of our key inhouse functions to deliver the client’s brief. We combined large format printing with standoff acrylic lettering to fully showcase the section across the feature wall, creating a new and extremely eye catching message, telling everyone about the ‘personalised service experience.’

The joinery team constructed the department with a store feel to complete the focal area which displayed a selection of hanging denim mannequin legs, these demonstrated each style and cut of the denim to suit each individual’s look, shape and style.

The team continued through the bespoke design by encapsulating key work products within the production desk, highlighting the tools of the trade and the stunning thread colours which will bring each denim item to life in every way making each product totally unique.

To complete the project our team installed the Pop Up Store over night to deliver this amazing store ready for trade.

“Another stunning Job by the Display Logic Team, these guys continue to go over and above to deliver the very best service and standard of work’”


Matt Moss – Gap Instore Experience Director


Denim facelift continues brand success

SIMPLE CHANGES WITH BIG EFFECT SHOWCASES DENIM PRODUCT FOR BONMARCHE

 

Bonmarche continue to be a success story across the high street with their visual facelifts and enhancement of the instore customer shopping experience.

Our latest project saw us working in conjunction with the Bonmarche visual team to develop a range of effective display solutions to enhance their denim range, with a fresh approach in colour scheme. We have seen the team create stunning volume merchandise display tables for the department entrance, large format signage frames to promote the Denim message, with all hanging products showcased by floating shelving.

The concept saw a range of POS from large backwall department graphics highlighting individual leg lengths to end of arm. Signage was produced and installed, allowing the customer to make an informed choice.

From design to manufacture, delivery and installation, Display Logic have been playing a key role in revitalising the Bonmarche brand with new visual upgrades to stores throughout the UK.

“Once again, a stunning job by the Display Logic team, the department concept looks amazing.”


Catherine Johnson – Visual Merchandising Controller


Autumn Windows roll out...into Autumn

AUTUMN WINDOWS ROLL OUT…INTO AUTUMN

The Display Logic team were commissioned to create the stunning ‘Relax into Autumn’ window concept for The White Company for 60 of its stores throughout the UK and Europe.

The creation and installation of this concept has proved to be a huge success across the High Street, with our creative and production departments aiding in the design, development, production and installation of an array of beautiful veneered oak display table plinths.

These plinths were specifically designed to complement the White Company’s soft autumn tones across their fantastic new home collection, yet simple and versatile to provide a unit which can be re-used instore to deliver additional fixturing and complement new promotional activity.

“The directors LOVED the scheme!  Thank you for all the developmental work that went into making the units future-proof!”

Head Office thought the items were really well packaged and manageable, winning!

A BIG THANK YOU!”


Hilary Wolton – VM Windows Manager


GAP 2017 - Bridging the Gap

GAP 2017 – “BRIDGING THE GAP”

Our team produced a sensational collaboration with GAP, which was focused within their London Flagship Store. We delivered a fantastic concept design in the stores frontal focus zone entitled –

‘Bridging the Gap’

‘The world has changed a lot so I want to do something that celebrates togetherness, the idea of celebrating each other and coming together to change the world through positivity’

This amazing hotspot ‘Bridging the Gap’ demonstrates the design and production of a combination display – trestle table unit with side bar hanging capability and front-facing displays for feature product placement. These stunning units were complemented with stunning large format printing and vinyl application through the section to really deliver the full effect required by the client.

The theme was designed following the Gap brief through our creative and solid works teams, before our in-house joinery department brought the concept to life with the production of each of the fixtures.

The printing requirements were carried out, again through our in-house department, before our installation team fitted all individual elements throughout the stores zone, fully showcasing the design.

“Once again Display Logic provided us with each element of the Bridging the Gap concept to the highest standard, from start to finish.”


 Matt Moss – GAP In Store Experience Director


GAP Summer 2017- “THE EDIT”

GAP present ‘The Edit’ Summerwear Collections with Display Logic

We once again collaborated with GAP within their London Flagship Store to deliver their new spring-summer seasonal internal display layouts. The sensational hotspot ‘The Edit’ feature showed large format print with straight rail fixturing. This was complemented with an array of mannequin plinths all created within our in-house departments.

The theme continued around the store with the development of high volume trestle tables for folded product with front facing display and side rails for extra merchandising space.

To enhance the new loungewear section we sourced and introduced beautiful trees to complement the wooden tables and curved fixturing, to create a soft and stylish look.

This amazing new look created throughout the store really showcases the full cross-section of the goods and services delivered by Display Logic – from large format printing, joinery and manufacture, fixture development and sourcing VM props, through to delivery and installation.

“Display Logic provide us with a wide range of services from one source to deliver our VM and display to a high standard. From design to manufacture, that’s what we demand.”


Matt Moss – Instore Experience Director


American Golf swings into Bournemouth

AMERICAN GOLF TEES OFF IN BOURNEMOUTH

Our team were tasked with creating the latest addition to the American Golf expansion program, with their New Flagship Store in beautiful Bournemouth. From the initial thoughts and discussions we worked alongside the brand to deliver this amazing store experience.

The brand introduced several new features into their latest store which saw many of our in-house departments working closely together – from our design and print divisions which created and printed both internal and external signage; acrylic functions which produced the individual club racks and shoe shelving for our stunning new footwear display unit; onto our joinery section and spray shop which delivered the floor standing club units; and finally through to the clothing and golf ball gondolas. All these elements allowed the brand to deliver and fully showcase the complete golfing experience to its customers, from the stunning entrance to the store, around the store through to the state of the art Golf fitting lab, featuring Trackman, a true golf wonderland.

Each element was produced within our factory before being packaged and distributed to the store for our team of fitters to create their magic and install onsite to highest standard and to meet the Store opening deadline.

“A big thank you to my business partners  Display Logic in creating our flagship store, once again you have delivered an amazing job….”


Kam Birk –  Head of Property Formats, American Golf


Summer’s little adventures

WE’RE CELEBRATING SUMMER’S LITTLE ADVENTURES

Crafted props and mobiles for ’The Little White Company’ summer childrenswear launch

Our team again worked in conjunction with The White Company to product the latest in a range of truly stunning windows concepts, and the theme for The Little White Company emulates beautifully summer lazy days on the water.

Our technical artwork team created detailed drawings for the individual boat concept that allows the boats to be positioned within any window size. Once the design was agreed, our inhouse Joinery Department crafted the boats to meet the client’s exact requirements for each of its stores. The stores’ VM teams used elements of instore merchandise to create the sails of the boat to complete the look and feel of this concept, which really does meet the brief and showcases the store’s products to their full potential.

Once we had fully created all elements and requirements for this concept we packed and distributed each element across the country from our warehouse, with key stores being installed by our own teams.

“WOW! The stunning children’s boat windows are proving as popular an attraction as the adult’s concept! Well done again Display Logic!”


Hilary Walton – VM Window Manager


GAP - 90’s Re-issued

GAP – 90’s RE-ISSUED

GAP Vintage classics at Covent Garden! Urban retro refit with scaffold, concrete and timber…

Our amazing team worked their magic in conjunction with Gap to create a stunning look for their Covent Garden ‘I am Gap, I am Original’ concept Store. Embracing technology, we created an interactive iPad centre to allow their customers to view the entire denim range at the touch of a button. They can shop more styles, sizes and colours all from this one location.

Our manufacturing team created the Denim Addict Personalised Station to allow customers to put their personal touch to their denim, giving them the option to Hem-Distress-Patch-Stud-Embroider. We specialise in creating solutions for retailers ‘Pain Points’ providing new and interesting ways to solve a problem that is functional but also looks fantastic.

The complete concept shows how we incorporated an infusion of textures and styled finishes across the store with concrete fixture bases, the usage of scaffolding to create  shelving systems, completed with beautiful wooden elements throughout – and not forgetting the little details that sets the design apart from the rest.

This concept was installed by the Display Logic team, providing the complete package for all Display-Manufacture and Installation needs.

“Once again the Display Logic Team have
delivered an amazing job for us
from start to finish…..”

 


Matt Moss – Instore Experience Director

 



Tee off in style

AMERICAN GOLF – Tee off in style!

Display Logic score a hole in one with American Golf’s amazing new store in Dundee.

This Dundee store represents a new phase of current store openings for American Golf.

We’ve worked closely with American Golf for many years developing new store concepts for them, updating current displays and refitting existing stores. We have undertaken a large program of 30 re-fits of the newly designed fitting bays throughout last year and into this year, in conjunction with the design, manufacture and installation of their new stores throughout the country.

These projects fully involve all our in-house services from design and artwork, joinery and sprayshop, metalwork and acrylic fabrication to large format print, vinyl graphics and installation.

New impact to storefronts have been added with the introduction of large format graphics and new-look signage. New interior perimeter graphics now give clear visibility to products, brands and focus interests.

Our custom-designed VM units have been created for specific products including clubs, golf balls, clothing and accessories. Interchangeable brand placement graphics, together with sharp merchandising now create perfect customer navigation and signposting throughout the stores.

Why not let us work with you to develop your perfect customer experience?

What a fantastic execution for our New American Golf store in Dundee, Display Logic are true business partners and have provided me with a full end to end service, from survey, design, prototype and then full delivery and installation, with great customer service delivered by a brilliant team.”


 Kam Birk, Head of Property, American Golf