WE’RE CELEBRATING SUMMER’S LITTLE ADVENTURES

Crafted props and mobiles for ’The Little White Company’ summer childrenswear launch

Our team again worked in conjunction with The White Company to product the latest in a range of truly stunning windows concepts, and the theme for The Little White Company emulates beautifully summer lazy days on the water.

Our technical artwork team created detailed drawings for the individual boat concept that allows the boats to be positioned within any window size. Once the design was agreed, our inhouse Joinery Department crafted the boats to meet the client’s exact requirements for each of its stores. The stores’ VM teams used elements of instore merchandise to create the sails of the boat to complete the look and feel of this concept, which really does meet the brief and showcases the store’s products to their full potential.

Once we had fully created all elements and requirements for this concept we packed and distributed each element across the country from our warehouse, with key stores being installed by our own teams.

“WOW! The stunning children’s boat windows are proving as popular an attraction as the adult’s concept! Well done again Display Logic!”


Hilary Walton – VM Window Manager