GAP 2017 – “BRIDGING THE GAP”

Our team produced a sensational collaboration with GAP, which was focused within their London Flagship Store. We delivered a fantastic concept design in the stores frontal focus zone entitled –

‘Bridging the Gap’

‘The world has changed a lot so I want to do something that celebrates togetherness, the idea of celebrating each other and coming together to change the world through positivity’

This amazing hotspot ‘Bridging the Gap’ demonstrates the design and production of a combination display – trestle table unit with side bar hanging capability and front-facing displays for feature product placement. These stunning units were complemented with stunning large format printing and vinyl application through the section to really deliver the full effect required by the client.

The theme was designed following the Gap brief through our creative and solid works teams, before our in-house joinery department brought the concept to life with the production of each of the fixtures.

The printing requirements were carried out, again through our in-house department, before our installation team fitted all individual elements throughout the stores zone, fully showcasing the design.

“Once again Display Logic provided us with each element of the Bridging the Gap concept to the highest standard, from start to finish.”


 Matt Moss – GAP In Store Experience Director