GAP – PERSONALISE YOUR DENIM

Getting up close and personal – POP up denim shop for free personalised denim service…

The key focus for denim is personalising the look and feel for each individual, to make your Denim unique to you. Always at the forefront of customer’s shopping experiences, GAP’s free after-sales service involves customising denim purchases with embroidery, detailing and heat transfers.

The latest of the Gap Pop Up Stores within the Oxford Street Flagship saw us being tasked with delivering a stunning focal and functional display to enhance the very successful ‘Personalise your Denim’ hotspot area located at the front of the store. The design saw us incorporate all of our key inhouse functions to deliver the client’s brief. We combined large format printing with standoff acrylic lettering to fully showcase the section across the feature wall, creating a new and extremely eye catching message, telling everyone about the ‘personalised service experience.’

The joinery team constructed the department with a store feel to complete the focal area which displayed a selection of hanging denim mannequin legs, these demonstrated each style and cut of the denim to suit each individual’s look, shape and style.

The team continued through the bespoke design by encapsulating key work products within the production desk, highlighting the tools of the trade and the stunning thread colours which will bring each denim item to life in every way making each product totally unique.

To complete the project our team installed the Pop Up Store over night to deliver this amazing store ready for trade.

“Another stunning Job by the Display Logic Team, these guys continue to go over and above to deliver the very best service and standard of work’”


Matt Moss – Gap Instore Experience Director