HIGH IMPACT DENIM DEPARTMENT INTRODUCED INTO THE DIESEL FAMILY

Create the interest and set the scene…

Display Logic worked closely with the Diesel and its Visual Merchandising department to aid in the development, creation and manufacture, together with the printing, of several Diesel Campaigns. These designs saw a full cross section of our in-house services being utilised to create stunning effects, from joinery and CNC timber constructions; spray shop finishes to create many different textures and effects; large format printing and signage requirements, together with the introduction of large individual letters.

“Behind every window there’s a single motivation – sales. So it’s got to be exciting and inspirational for the customer. It’s a kind of theatre, and ideas come from everywhere.”