RETRO REVAMP FOR DENIM DEPT

Our creative and development team were tasked to produce a new retro jean department for a high street retailer. This saw the introduction of wall and fixture treatments to showcase their range of denim and fits.

The team designed the full concept, including graphic and POS packages, with the introduction of 3D polystyrene lettering and large format printing, to complete the transformation across the departments.

“Specific to retail stores, the imperative arises to deliver an authentic, seamless, branded shopping experience – from the most optimal shopper interactions with staff to zero points of friction in the shopping process. Those are the things that will establish one as a ‘retailer of choice’ and keep them coming back.”