MAKE TIME FOR NEW CHRISTMAS RITUALS!

The Display Logic team were set the challenge of delivering a stunning, yet cost-effective, winter window scheme for both The White Company’s home and fashion windows, combined with a requirement for a different approach to their Children’s windows.

The fashion and home windows had a very specific brief to deliver a rustic, winter feel with striped white birch trees, creating a stunning forest environment which showcased the fabulous autumn winter product lines within the store. Festive lights were added within the design, and tree stump plinths were added emerging across the window space to provide different display levels to integrate all product elements in this natural environment.

The children’s theme saw our creative and printing departments coming together to create a fantasy land of winter creatures in a magical winter wonderland. We produced an array of Foamex trees combined with the woodland animals dressed in their winter woollies set amidst the 3D tree stumps and mannequins.

The team delivered a fantastic result again, using all of our in house departments to the full from the brief to in-store.

“Stunning windows delivered on time and within the budget restraints to all of our stores remained one of our key priorities; this was achieved and was met with great full service from Display Logic.”


Claire Cordell – Window Presentation Manager