2 Squared Agency Brand Blocks

A BLOCK OF BRANDS…

It was great to be approached by our friends at 2 Squared Agency to design and produce a range of branding blocks for their clients. The brief was to develop a suite of designs which displays an array of different finishes, styles and materials that would complement the individual brand and messages the individual client wished to communicate.

Our creative team set to work developing a range of styles which saw us create a clear reverse printed acrylic block – perfect for highlighting a multitude of colours and messages to customers – onto the concrete effect, routered MDF blocks which really produce a strong brand focus. We also created interchangeable units which would allow for different signs and messages to be used in conjunction with different material substrates, allowing the brand to drive promotional or brand activity and messages.

On development of these ideas and the feedback from the individual brands, we were asked to produce all of the designs in large volume to service the brand network. This again allowed the full range of in-house services to be fully utilised.

“A great job guys, thank you.”


2 Squared Agency


Diesel- Haute Couture Campaign - anti-bullying

THE MORE HAUTE YOU WEAR THE LESS YOU CARE

We were asked to be involved with a very exciting and amazing campaign by Diesel to create a high impact window and instore feature for the Haute Couture Campaign, which is focused against bullying in social media platforms, and is fronted be Nicki Minaj and Gucci Mane.

Once again, our inhouse services came together to deliver the full requirements for this display. Large format wall vinyl featuring the stars was produced, which created an amazing feature backdrop for us to deliver the large-scale vinyl message, and colour base plinths highlighting the brand message. Merchandise fixturing elements with metal display rail was introduced to bring the product together, creating its own pop store within Diesel’s Carnaby Street Store.

Our installation team were mobilised to complete the installation of the concept within store, allowing the store’s merchandising team to deliver the product VM.

Once again, we showed the versatility of having all creative and production functions under one roof, providing cost effective retail displays for the retail market.

“An excellent job guys, well done.”


Diesel Creative Department


Bonmarche – New Store Department Concepts

THE CHANGING FACE OF BONMARCHE

We were delighted to be asked by Bonmarche to put all our inhouse skills into action with the delivery of their new concept store – with the first located in Glasgow, which was followed by Aberdeen, and the latest store in Newcastle.

This project encompasses many different areas of design and manufacture across the stores’ numerous departments, creating a fresh and modern approach to their stores.

The stunning Denim department was created with stone finish wall panels, delivering a slat texture which was complemented with modern neon signage. Movable shelving which provides space for leg displays highlighted the fit and overall look of the denim, which is combined with product and pricing POS. The department configuration saw a mix of dividing, floating shelving which allows for folded merchandise, and provides a frame for both front and side hanging garments.

Throughout the store, sightline high density fixturing was designed and produced. This incorporated freestanding clothing rails, mannequin plinths which showcases outfit builds, and multi-use tables which allows high density product display in key product areas. Multi-functional units were created which were designed to be utilised within key salesfloor areas or within window units. This provided versatile fixturing across the store.

The footwear department saw the introduction of drawer style trays to create depth and change in pace within the wall displays. New frosted acrylic signage was produced which coordinates with the high level pictorial signage frames and acrylic multi height footwear stands, allowing the store to mix products to create multi-purchase ideas of shoes and handbags.

Lingerie was given a new footprint with high level ornate shelving which provided a display location for product frames and display of individual product. The walling provided merchandising location for bras and briefs, with the versatility to provide space for nightwear. Feature hot spots were located into the key floor space providing customer inspiration.

A new dressing room was created to provide a welcoming environment with floral detail, soft seating and large mirrors to view your style and new look.

All elements of the new concept store were designed with the customer in mind, using the full range of our in-house departments – from the initial creative thinking and concept creation; the technical generation of each element into production throughout all key departments of acrylics, joinery, print, spray shop, metal work; and finally delivery and installation of our vision into the new concept store by our team of fitters.

“The new look stores look amazing, real attention to detail and delivery of every element.”


Catherine Johnson – Visual Merchandising Controller


Marvelling at Blackpool's Madame Tussauds

BE PART OF THE MARVEL MANIA

This was a very exciting adventure for Display Logic’s 3D and Theming team with another amazing project working alongside Theme3.

We were approached to deliver the full theming, production and installation of Madame Tussauds Blackpool’s new leading attraction, Marvel.

This project incorporated a multitude of departments and skills from our in-house team to create the individual sections of this project.

The journey started from the themed concept, which was sent through to us, to allow our solid works division to form the working drawings for all our in-house departments to bring this design to life in full 3-Dimension.

Throughout the concept our printing department produced all wall vinyl coverings, bringing the blank walls together and forming the individual sections.

From the creation of the Comic Store – which saw the joinery department producing the comic stands, with comic inserts and acrylic fronts – to figure display stands.

Your walk continues through large printed figures into Thors’ Ice Cave which incorporated 3D sculptures from polystyrene stalagmites and stalactites encasing Thors’ large hammer.

From this you enter the streets of New York City where the Incredible Hulk bursts through the city walls sending taxis crashing into the railway bridge. This section had a large amount of joinery, theming and sculping, scenic artists, printing and onsite installation to create these amazing effects.

Spiderman watches the scene unfold from the Walls of the overlooking skyscraper which was produced on site in our workshops. This falls alongside the entrance to the GOTG section, which again was produced through the many departments within Display Logic.

An outstanding piece of work by the team to deliver this large-scale project.

“A high standard of work delivered in short timescales, well done Display Logic.”


Theme3


VM & Display Show stand - Display Logic's very own

BE BOLD…….with inventive display solutions

Our inhouse teams were really put to the test again this year with a brief to produce the businesses’ stand for this year’s VM & Display Show in the Business Design Centre in Islington London.

The brief was given to our creative department to deliver a stand that fully showcases the inhouse services provided by Display Logic – in a fun and colourful way which would attract new and current clients to visit our stand.

The development of this year’s exhibition stand provided a twist on last year’s design and success. Our thought process led us to create individual coloured zones across the stand, providing a BOLD statement in a strong colour pallet, which was both attractive and eye catching to the show’s visitors.

The joinery, 3D and Acrylics department set to work to manufacture an array of different retail plinths in a collection of shapes and sizes designed to fully display retail merchandise effectively through every store. Together with these elements we created a selection of 3D features which showed different sculptures, large polystyrene letters and display props. This highlighted how these elements could be used in conjunction with traditional display methods to create features and interest within the store environment, providing a new depth to each display.

The print department showcased their work by printing a collection of bright and colourful prints on several different media, again to showcase the variety of methods and production finishes that Display Logic can achieve to deliver a stunning and effective look to any display.

The stand was delivered together with a marketing tag line of ‘BE BOLD’…. This was to highlight that, in the current ever-changing environment, retailers need to Be Bold in their thoughts for new season’s displays, attracting customers through the door with inventive display solutions.

A very enjoyable show which delivered some great conversations and meeting some fabulous people.

“They screamed colour with its coloured zones. BE BOLD – are the two words they live by, and so their stand lived up to that! The use of minimal props situated within its matching colour zones are a clever way of breaking up the floor space without disturbing the colour sector. Their use of hanging displays showcases the production of their capabilities which is a great way to visualise in person, like a showroom presentation.”


Design4Retail


Linda Farrow Exhibition Space, Milan

LINDA FARROW EXHIBIT WITH URBAN ELEGANCE

Our collaboration continues with the amazing Linda Farrow. For our latest project we were asked to create a minimalist urban designed exhibition space for their latest display in Milan.

The team created a collection of stunning white display stands to showcase the elegance of Linda Farrow’s new and exciting ranges. The individual displays throughout the stand comprised of a selection of different elements – one of which showed a montage of glass-topped branded display plinths, which benefited from the introduction of LED lighting to the branding of the focal plinth, and vinyl branding through the other key areas.

This led through to a client interaction area which saw a selection of manufactured tables and seating. This was produced in-house through our joinery and spray shops departments, and complemented the work supplied by our metalwork partners.

This area was enhanced by white and chrome display tables, which had inner white draping attached to coordinate with the stands’ internal draping look and feel, which brought the design together.

Large graphic images where introduced to deliver a hint of colour to the design and was installed to meet the client’s timescales.

“A stunning job created and executed by the team at Display Logic, well done and thank you.”


Linda Farrow


Linda Farrow - Forever Gold

LINDA FARROW – FOREVER GOLDEN

Once again, our team collaborated with the amazing Linda Farrow in the manufacture and installation of their latest, beautifully deconstructed sunglasses display window, which was located within their Mount Street store, in the heart of London.

Following on from the Linda Farrow design brief our instore joinery department created the classic panelling backdrops, combined with its merchandise display table, in a coordinated style.

The paint effect used throughout the display was to be delivered in a bespoke hand-finished style to allow the product to be showcased within its focal window.

Our team, on completion, delivered and installed the unit allowing the client to meet their promotional deadlines and launch of their latest product lines.

“Once again, a stunning project delivered for the Linda Farrow brand by Display Logic”


Linda Farrow


Linda Farrow - Spring-Summer New Season

LOOKING FORWARD TO HAZY DAYS BY THE POOL!

We were briefed to deliver a fun and stylish concept to showcase the Linda Farrows latest range of amazing sunglasses, to springboard into the new season.

Working closely with the Linda Farrow’s creative team, our manufacturing unit set to work developing and manufacturing a full range of stylised and colourful plinths – from standard cubes, rectangle base designs through to circle and polo metallic shaped cubes which were placed within a water ripple effect walling window scheme. This allowed the stunning range of sunglasses to be merchandised within the poolside unit, providing a cost effective, poolside display.

“Thank you very much for the Spring/Summer windows – it’s just what we wanted and everyone is very pleased with the result.”


Yuji Suzuki, Graphic Designer


The White Company Christmas Window Scheme

MAKE TIME FOR NEW CHRISTMAS RITUALS!

The Display Logic team were set the challenge of delivering a stunning, yet cost-effective, winter window scheme for both The White Company’s home and fashion windows, combined with a requirement for a different approach to their Children’s windows.

The fashion and home windows had a very specific brief to deliver a rustic, winter feel with striped white birch trees, creating a stunning forest environment which showcased the fabulous autumn winter product lines within the store. Festive lights were added within the design, and tree stump plinths were added emerging across the window space to provide different display levels to integrate all product elements in this natural environment.

The children’s theme saw our creative and printing departments coming together to create a fantasy land of winter creatures in a magical winter wonderland. We produced an array of Foamex trees combined with the woodland animals dressed in their winter woollies set amidst the 3D tree stumps and mannequins.

The team delivered a fantastic result again, using all of our in house departments to the full from the brief to in-store.

“Stunning windows delivered on time and within the budget restraints to all of our stores remained one of our key priorities; this was achieved and was met with great full service from Display Logic.”


Claire Cordell – Window Presentation Manager


GAP - Personalise Your Denim

GAP – PERSONALISE YOUR DENIM

Getting up close and personal – POP up denim shop for free personalised denim service…

The key focus for denim is personalising the look and feel for each individual, to make your Denim unique to you. Always at the forefront of customer’s shopping experiences, GAP’s free after-sales service involves customising denim purchases with embroidery, detailing and heat transfers.

The latest of the Gap Pop Up Stores within the Oxford Street Flagship saw us being tasked with delivering a stunning focal and functional display to enhance the very successful ‘Personalise your Denim’ hotspot area located at the front of the store. The design saw us incorporate all of our key inhouse functions to deliver the client’s brief. We combined large format printing with standoff acrylic lettering to fully showcase the section across the feature wall, creating a new and extremely eye catching message, telling everyone about the ‘personalised service experience.’

The joinery team constructed the department with a store feel to complete the focal area which displayed a selection of hanging denim mannequin legs, these demonstrated each style and cut of the denim to suit each individual’s look, shape and style.

The team continued through the bespoke design by encapsulating key work products within the production desk, highlighting the tools of the trade and the stunning thread colours which will bring each denim item to life in every way making each product totally unique.

To complete the project our team installed the Pop Up Store over night to deliver this amazing store ready for trade.

“Another stunning Job by the Display Logic Team, these guys continue to go over and above to deliver the very best service and standard of work’”


Matt Moss – Gap Instore Experience Director