The White Company - 'Billions of Little Adventures'

A JURASSIC EVOLUTION

It is always amazing to work with the Creative Team at the White Company and this project was no exception. We were asked to produce a collection of 3D dinosaurs’ skeletons to promote their ‘Billions of little adventures’ children’s window and theme focal areas around the store.

Once again our creative team set to work to create the individual templates for each dinosaur across all different size requirements. These templates allowed us to produce these individual beasts in 3D, but also allow for easy distribution in the flat pack form. The Plywood creations produced by CNC production inhouse delivered stunning display props for the clients latest campaign across their estate.

“Thank you once again Display Logic for a great delivery on this latest project, well done.”


The White Company


Bonmarche – New Store Department Concepts

THE CHANGING FACE OF BONMARCHE

We were delighted to be asked by Bonmarche to put all our inhouse skills into action with the delivery of their new concept store – with the first located in Glasgow, which was followed by Aberdeen, and the latest store in Newcastle.

This project encompasses many different areas of design and manufacture across the stores’ numerous departments, creating a fresh and modern approach to their stores.

The stunning Denim department was created with stone finish wall panels, delivering a slat texture which was complemented with modern neon signage. Movable shelving which provides space for leg displays highlighted the fit and overall look of the denim, which is combined with product and pricing POS. The department configuration saw a mix of dividing, floating shelving which allows for folded merchandise, and provides a frame for both front and side hanging garments.

Throughout the store, sightline high density fixturing was designed and produced. This incorporated freestanding clothing rails, mannequin plinths which showcases outfit builds, and multi-use tables which allows high density product display in key product areas. Multi-functional units were created which were designed to be utilised within key salesfloor areas or within window units. This provided versatile fixturing across the store.

The footwear department saw the introduction of drawer style trays to create depth and change in pace within the wall displays. New frosted acrylic signage was produced which coordinates with the high level pictorial signage frames and acrylic multi height footwear stands, allowing the store to mix products to create multi-purchase ideas of shoes and handbags.

Lingerie was given a new footprint with high level ornate shelving which provided a display location for product frames and display of individual product. The walling provided merchandising location for bras and briefs, with the versatility to provide space for nightwear. Feature hot spots were located into the key floor space providing customer inspiration.

A new dressing room was created to provide a welcoming environment with floral detail, soft seating and large mirrors to view your style and new look.

All elements of the new concept store were designed with the customer in mind, using the full range of our in-house departments – from the initial creative thinking and concept creation; the technical generation of each element into production throughout all key departments of acrylics, joinery, print, spray shop, metal work; and finally delivery and installation of our vision into the new concept store by our team of fitters.

“The new look stores look amazing, real attention to detail and delivery of every element.”


Catherine Johnson – Visual Merchandising Controller


Marvelling at Blackpool's Madame Tussauds

BE PART OF THE MARVEL MANIA

This was a very exciting adventure for Display Logic’s 3D and Theming team with another amazing project working alongside Theme3.

We were approached to deliver the full theming, production and installation of Madame Tussauds Blackpool’s new leading attraction, Marvel.

This project incorporated a multitude of departments and skills from our in-house team to create the individual sections of this project.

The journey started from the themed concept, which was sent through to us, to allow our solid works division to form the working drawings for all our in-house departments to bring this design to life in full 3-Dimension.

Throughout the concept our printing department produced all wall vinyl coverings, bringing the blank walls together and forming the individual sections.

From the creation of the Comic Store – which saw the joinery department producing the comic stands, with comic inserts and acrylic fronts – to figure display stands.

Your walk continues through large printed figures into Thors’ Ice Cave which incorporated 3D sculptures from polystyrene stalagmites and stalactites encasing Thors’ large hammer.

From this you enter the streets of New York City where the Incredible Hulk bursts through the city walls sending taxis crashing into the railway bridge. This section had a large amount of joinery, theming and sculping, scenic artists, printing and onsite installation to create these amazing effects.

Spiderman watches the scene unfold from the Walls of the overlooking skyscraper which was produced on site in our workshops. This falls alongside the entrance to the GOTG section, which again was produced through the many departments within Display Logic.

An outstanding piece of work by the team to deliver this large-scale project.

“A high standard of work delivered in short timescales, well done Display Logic.”


Theme3


Alton Towers Hotel Arctic Rooms

THEMED 3D ROOMS EXPLORE NEW TERRITORY!

The continued development of Display Logic’s progression into the 3D and Theming arena has seen us working alongside one of the leading theming design companies.

We were approached to aid in the production and installation of the latest themed rooms within the Alton Towers Hotel resort.

Arctic Rooms is a design concept which incorporated several different themed furniture elements, pulling together the total Arctic Explorer concept in its full glory.

With short deadlines, our technical team worked to create the working drawings for our inhouse joinery department to begin the 18-room production of all the key room furniture features – this included head boards, bedside units, wardrobes, TV units and mirrors.

This project also saw the team move into metal work with the creation of the stunning globe and barber lighting features.

With all elements produced and colour sampling agreed, our spray shops delivered the required finishes to each individual piece, from bold colour to stain finishes – all was completed within our 4 spray booths.

With production complete, our installation and project team started work to deliver the full installation within each room, to strict guidelines and timescales, creating the perfect themed adventure for each little explorer.

“A high standard of work delivered in short timescales –  well done Display Logic.”


Theme3


VM & Display Show stand - Display Logic's very own

BE BOLD…….with inventive display solutions

Our inhouse teams were really put to the test again this year with a brief to produce the businesses’ stand for this year’s VM & Display Show in the Business Design Centre in Islington London.

The brief was given to our creative department to deliver a stand that fully showcases the inhouse services provided by Display Logic – in a fun and colourful way which would attract new and current clients to visit our stand.

The development of this year’s exhibition stand provided a twist on last year’s design and success. Our thought process led us to create individual coloured zones across the stand, providing a BOLD statement in a strong colour pallet, which was both attractive and eye catching to the show’s visitors.

The joinery, 3D and Acrylics department set to work to manufacture an array of different retail plinths in a collection of shapes and sizes designed to fully display retail merchandise effectively through every store. Together with these elements we created a selection of 3D features which showed different sculptures, large polystyrene letters and display props. This highlighted how these elements could be used in conjunction with traditional display methods to create features and interest within the store environment, providing a new depth to each display.

The print department showcased their work by printing a collection of bright and colourful prints on several different media, again to showcase the variety of methods and production finishes that Display Logic can achieve to deliver a stunning and effective look to any display.

The stand was delivered together with a marketing tag line of ‘BE BOLD’…. This was to highlight that, in the current ever-changing environment, retailers need to Be Bold in their thoughts for new season’s displays, attracting customers through the door with inventive display solutions.

A very enjoyable show which delivered some great conversations and meeting some fabulous people.

“They screamed colour with its coloured zones. BE BOLD – are the two words they live by, and so their stand lived up to that! The use of minimal props situated within its matching colour zones are a clever way of breaking up the floor space without disturbing the colour sector. Their use of hanging displays showcases the production of their capabilities which is a great way to visualise in person, like a showroom presentation.”


Design4Retail


GAP - Personalise Your Denim

GAP – PERSONALISE YOUR DENIM

Getting up close and personal – POP up denim shop for free personalised denim service…

The key focus for denim is personalising the look and feel for each individual, to make your Denim unique to you. Always at the forefront of customer’s shopping experiences, GAP’s free after-sales service involves customising denim purchases with embroidery, detailing and heat transfers.

The latest of the Gap Pop Up Stores within the Oxford Street Flagship saw us being tasked with delivering a stunning focal and functional display to enhance the very successful ‘Personalise your Denim’ hotspot area located at the front of the store. The design saw us incorporate all of our key inhouse functions to deliver the client’s brief. We combined large format printing with standoff acrylic lettering to fully showcase the section across the feature wall, creating a new and extremely eye catching message, telling everyone about the ‘personalised service experience.’

The joinery team constructed the department with a store feel to complete the focal area which displayed a selection of hanging denim mannequin legs, these demonstrated each style and cut of the denim to suit each individual’s look, shape and style.

The team continued through the bespoke design by encapsulating key work products within the production desk, highlighting the tools of the trade and the stunning thread colours which will bring each denim item to life in every way making each product totally unique.

To complete the project our team installed the Pop Up Store over night to deliver this amazing store ready for trade.

“Another stunning Job by the Display Logic Team, these guys continue to go over and above to deliver the very best service and standard of work’”


Matt Moss – Gap Instore Experience Director


Autumn Windows roll out...into Autumn

AUTUMN WINDOWS ROLL OUT…INTO AUTUMN

The Display Logic team were commissioned to create the stunning ‘Relax into Autumn’ window concept for The White Company for 60 of its stores throughout the UK and Europe.

The creation and installation of this concept has proved to be a huge success across the High Street, with our creative and production departments aiding in the design, development, production and installation of an array of beautiful veneered oak display table plinths.

These plinths were specifically designed to complement the White Company’s soft autumn tones across their fantastic new home collection, yet simple and versatile to provide a unit which can be re-used instore to deliver additional fixturing and complement new promotional activity.

“The directors LOVED the scheme!  Thank you for all the developmental work that went into making the units future-proof!”

Head Office thought the items were really well packaged and manageable, winning!

A BIG THANK YOU!”


Hilary Wolton – VM Windows Manager


GAP 2017 - Bridging the Gap

GAP 2017 – “BRIDGING THE GAP”

Our team produced a sensational collaboration with GAP, which was focused within their London Flagship Store. We delivered a fantastic concept design in the stores frontal focus zone entitled –

‘Bridging the Gap’

‘The world has changed a lot so I want to do something that celebrates togetherness, the idea of celebrating each other and coming together to change the world through positivity’

This amazing hotspot ‘Bridging the Gap’ demonstrates the design and production of a combination display – trestle table unit with side bar hanging capability and front-facing displays for feature product placement. These stunning units were complemented with stunning large format printing and vinyl application through the section to really deliver the full effect required by the client.

The theme was designed following the Gap brief through our creative and solid works teams, before our in-house joinery department brought the concept to life with the production of each of the fixtures.

The printing requirements were carried out, again through our in-house department, before our installation team fitted all individual elements throughout the stores zone, fully showcasing the design.

“Once again Display Logic provided us with each element of the Bridging the Gap concept to the highest standard, from start to finish.”


 Matt Moss – GAP In Store Experience Director


GAP Summer 2017- “THE EDIT”

GAP present ‘The Edit’ Summerwear Collections with Display Logic

We once again collaborated with GAP within their London Flagship Store to deliver their new spring-summer seasonal internal display layouts. The sensational hotspot ‘The Edit’ feature showed large format print with straight rail fixturing. This was complemented with an array of mannequin plinths all created within our in-house departments.

The theme continued around the store with the development of high volume trestle tables for folded product with front facing display and side rails for extra merchandising space.

To enhance the new loungewear section we sourced and introduced beautiful trees to complement the wooden tables and curved fixturing, to create a soft and stylish look.

This amazing new look created throughout the store really showcases the full cross-section of the goods and services delivered by Display Logic – from large format printing, joinery and manufacture, fixture development and sourcing VM props, through to delivery and installation.

“Display Logic provide us with a wide range of services from one source to deliver our VM and display to a high standard. From design to manufacture, that’s what we demand.”


Matt Moss – Instore Experience Director


American Golf swings into Bournemouth

AMERICAN GOLF TEES OFF IN BOURNEMOUTH

Our team were tasked with creating the latest addition to the American Golf expansion program, with their New Flagship Store in beautiful Bournemouth. From the initial thoughts and discussions we worked alongside the brand to deliver this amazing store experience.

The brand introduced several new features into their latest store which saw many of our in-house departments working closely together – from our design and print divisions which created and printed both internal and external signage; acrylic functions which produced the individual club racks and shoe shelving for our stunning new footwear display unit; onto our joinery section and spray shop which delivered the floor standing club units; and finally through to the clothing and golf ball gondolas. All these elements allowed the brand to deliver and fully showcase the complete golfing experience to its customers, from the stunning entrance to the store, around the store through to the state of the art Golf fitting lab, featuring Trackman, a true golf wonderland.

Each element was produced within our factory before being packaged and distributed to the store for our team of fitters to create their magic and install onsite to highest standard and to meet the Store opening deadline.

“A big thank you to my business partners  Display Logic in creating our flagship store, once again you have delivered an amazing job….”


Kam Birk –  Head of Property Formats, American Golf