Diesel- Haute Couture Campaign - anti-bullying

THE MORE HAUTE YOU WEAR THE LESS YOU CARE

We were asked to be involved with a very exciting and amazing campaign by Diesel to create a high impact window and instore feature for the Haute Couture Campaign, which is focused against bullying in social media platforms, and is fronted be Nicki Minaj and Gucci Mane.

Once again, our inhouse services came together to deliver the full requirements for this display. Large format wall vinyl featuring the stars was produced, which created an amazing feature backdrop for us to deliver the large-scale vinyl message, and colour base plinths highlighting the brand message. Merchandise fixturing elements with metal display rail was introduced to bring the product together, creating its own pop store within Diesel’s Carnaby Street Store.

Our installation team were mobilised to complete the installation of the concept within store, allowing the store’s merchandising team to deliver the product VM.

Once again, we showed the versatility of having all creative and production functions under one roof, providing cost effective retail displays for the retail market.

“An excellent job guys, well done.”


Diesel Creative Department


Gap Kids – New Kids Zone

PLAYTIME WITH GAP KIDS

We were delighted to continue our collaboration with the GAP team to design and manufacture their latest concept focused at their ever-growing Children’s range.

This project encompasses many different areas of design and manufacture across this exciting department, creating a fresh and modern approach to for their little visitors.

The stunning department was created with large interactive focus zones, which comprised of vinyl detailed mannequin plinth and incorporated children’s active units and panels. This made a great backdrop for the play tables and chairs for these little shoppers.

Throughout the store, sight-line and high density fixturing was designed and produced.  This incorporated merchandising units which frame the walling system; display units were added which allowed visual merchandising, and hanging rails for multi purchase shopping.

The full concept was developed through our creative and solid works teams in line with our client’s guidelines and vision. Our production teams brought the concept to life with all elements created within our inhouse facility.

With all elements ready our team delivered a full installation within GAP’s flagship store.

“Another stunning job by Jamie and the Display Logic team, well done.”


Matt Moss – GAP Instore Experience Director


Bonmarche – New Store Department Concepts

THE CHANGING FACE OF BONMARCHE

We were delighted to be asked by Bonmarche to put all our inhouse skills into action with the delivery of their new concept store – with the first located in Glasgow, which was followed by Aberdeen, and the latest store in Newcastle.

This project encompasses many different areas of design and manufacture across the stores’ numerous departments, creating a fresh and modern approach to their stores.

The stunning Denim department was created with stone finish wall panels, delivering a slat texture which was complemented with modern neon signage. Movable shelving which provides space for leg displays highlighted the fit and overall look of the denim, which is combined with product and pricing POS. The department configuration saw a mix of dividing, floating shelving which allows for folded merchandise, and provides a frame for both front and side hanging garments.

Throughout the store, sightline high density fixturing was designed and produced. This incorporated freestanding clothing rails, mannequin plinths which showcases outfit builds, and multi-use tables which allows high density product display in key product areas. Multi-functional units were created which were designed to be utilised within key salesfloor areas or within window units. This provided versatile fixturing across the store.

The footwear department saw the introduction of drawer style trays to create depth and change in pace within the wall displays. New frosted acrylic signage was produced which coordinates with the high level pictorial signage frames and acrylic multi height footwear stands, allowing the store to mix products to create multi-purchase ideas of shoes and handbags.

Lingerie was given a new footprint with high level ornate shelving which provided a display location for product frames and display of individual product. The walling provided merchandising location for bras and briefs, with the versatility to provide space for nightwear. Feature hot spots were located into the key floor space providing customer inspiration.

A new dressing room was created to provide a welcoming environment with floral detail, soft seating and large mirrors to view your style and new look.

All elements of the new concept store were designed with the customer in mind, using the full range of our in-house departments – from the initial creative thinking and concept creation; the technical generation of each element into production throughout all key departments of acrylics, joinery, print, spray shop, metal work; and finally delivery and installation of our vision into the new concept store by our team of fitters.

“The new look stores look amazing, real attention to detail and delivery of every element.”


Catherine Johnson – Visual Merchandising Controller


VM & Display Show stand - Display Logic's very own

BE BOLD…….with inventive display solutions

Our inhouse teams were really put to the test again this year with a brief to produce the businesses’ stand for this year’s VM & Display Show in the Business Design Centre in Islington London.

The brief was given to our creative department to deliver a stand that fully showcases the inhouse services provided by Display Logic – in a fun and colourful way which would attract new and current clients to visit our stand.

The development of this year’s exhibition stand provided a twist on last year’s design and success. Our thought process led us to create individual coloured zones across the stand, providing a BOLD statement in a strong colour pallet, which was both attractive and eye catching to the show’s visitors.

The joinery, 3D and Acrylics department set to work to manufacture an array of different retail plinths in a collection of shapes and sizes designed to fully display retail merchandise effectively through every store. Together with these elements we created a selection of 3D features which showed different sculptures, large polystyrene letters and display props. This highlighted how these elements could be used in conjunction with traditional display methods to create features and interest within the store environment, providing a new depth to each display.

The print department showcased their work by printing a collection of bright and colourful prints on several different media, again to showcase the variety of methods and production finishes that Display Logic can achieve to deliver a stunning and effective look to any display.

The stand was delivered together with a marketing tag line of ‘BE BOLD’…. This was to highlight that, in the current ever-changing environment, retailers need to Be Bold in their thoughts for new season’s displays, attracting customers through the door with inventive display solutions.

A very enjoyable show which delivered some great conversations and meeting some fabulous people.

“They screamed colour with its coloured zones. BE BOLD – are the two words they live by, and so their stand lived up to that! The use of minimal props situated within its matching colour zones are a clever way of breaking up the floor space without disturbing the colour sector. Their use of hanging displays showcases the production of their capabilities which is a great way to visualise in person, like a showroom presentation.”


Design4Retail


Denim facelift continues brand success

SIMPLE CHANGES WITH BIG EFFECT SHOWCASES DENIM PRODUCT FOR BONMARCHE

 

Bonmarche continue to be a success story across the high street with their visual facelifts and enhancement of the instore customer shopping experience.

Our latest project saw us working in conjunction with the Bonmarche visual team to develop a range of effective display solutions to enhance their denim range, with a fresh approach in colour scheme. We have seen the team create stunning volume merchandise display tables for the department entrance, large format signage frames to promote the Denim message, with all hanging products showcased by floating shelving.

The concept saw a range of POS from large backwall department graphics highlighting individual leg lengths to end of arm. Signage was produced and installed, allowing the customer to make an informed choice.

From design to manufacture, delivery and installation, Display Logic have been playing a key role in revitalising the Bonmarche brand with new visual upgrades to stores throughout the UK.

“Once again, a stunning job by the Display Logic team, the department concept looks amazing.”


Catherine Johnson – Visual Merchandising Controller


Autumn Windows roll out...into Autumn

AUTUMN WINDOWS ROLL OUT…INTO AUTUMN

The Display Logic team were commissioned to create the stunning ‘Relax into Autumn’ window concept for The White Company for 60 of its stores throughout the UK and Europe.

The creation and installation of this concept has proved to be a huge success across the High Street, with our creative and production departments aiding in the design, development, production and installation of an array of beautiful veneered oak display table plinths.

These plinths were specifically designed to complement the White Company’s soft autumn tones across their fantastic new home collection, yet simple and versatile to provide a unit which can be re-used instore to deliver additional fixturing and complement new promotional activity.

“The directors LOVED the scheme!  Thank you for all the developmental work that went into making the units future-proof!”

Head Office thought the items were really well packaged and manageable, winning!

A BIG THANK YOU!”


Hilary Wolton – VM Windows Manager


GAP 2017 - Bridging the Gap

GAP 2017 – “BRIDGING THE GAP”

Our team produced a sensational collaboration with GAP, which was focused within their London Flagship Store. We delivered a fantastic concept design in the stores frontal focus zone entitled –

‘Bridging the Gap’

‘The world has changed a lot so I want to do something that celebrates togetherness, the idea of celebrating each other and coming together to change the world through positivity’

This amazing hotspot ‘Bridging the Gap’ demonstrates the design and production of a combination display – trestle table unit with side bar hanging capability and front-facing displays for feature product placement. These stunning units were complemented with stunning large format printing and vinyl application through the section to really deliver the full effect required by the client.

The theme was designed following the Gap brief through our creative and solid works teams, before our in-house joinery department brought the concept to life with the production of each of the fixtures.

The printing requirements were carried out, again through our in-house department, before our installation team fitted all individual elements throughout the stores zone, fully showcasing the design.

“Once again Display Logic provided us with each element of the Bridging the Gap concept to the highest standard, from start to finish.”


 Matt Moss – GAP In Store Experience Director


GAP Summer 2017- “THE EDIT”

GAP present ‘The Edit’ Summerwear Collections with Display Logic

We once again collaborated with GAP within their London Flagship Store to deliver their new spring-summer seasonal internal display layouts. The sensational hotspot ‘The Edit’ feature showed large format print with straight rail fixturing. This was complemented with an array of mannequin plinths all created within our in-house departments.

The theme continued around the store with the development of high volume trestle tables for folded product with front facing display and side rails for extra merchandising space.

To enhance the new loungewear section we sourced and introduced beautiful trees to complement the wooden tables and curved fixturing, to create a soft and stylish look.

This amazing new look created throughout the store really showcases the full cross-section of the goods and services delivered by Display Logic – from large format printing, joinery and manufacture, fixture development and sourcing VM props, through to delivery and installation.

“Display Logic provide us with a wide range of services from one source to deliver our VM and display to a high standard. From design to manufacture, that’s what we demand.”


Matt Moss – Instore Experience Director


American Golf swings into Bournemouth

AMERICAN GOLF TEES OFF IN BOURNEMOUTH

Our team were tasked with creating the latest addition to the American Golf expansion program, with their New Flagship Store in beautiful Bournemouth. From the initial thoughts and discussions we worked alongside the brand to deliver this amazing store experience.

The brand introduced several new features into their latest store which saw many of our in-house departments working closely together – from our design and print divisions which created and printed both internal and external signage; acrylic functions which produced the individual club racks and shoe shelving for our stunning new footwear display unit; onto our joinery section and spray shop which delivered the floor standing club units; and finally through to the clothing and golf ball gondolas. All these elements allowed the brand to deliver and fully showcase the complete golfing experience to its customers, from the stunning entrance to the store, around the store through to the state of the art Golf fitting lab, featuring Trackman, a true golf wonderland.

Each element was produced within our factory before being packaged and distributed to the store for our team of fitters to create their magic and install onsite to highest standard and to meet the Store opening deadline.

“A big thank you to my business partners  Display Logic in creating our flagship store, once again you have delivered an amazing job….”


Kam Birk –  Head of Property Formats, American Golf


Summer’s little adventures

WE’RE CELEBRATING SUMMER’S LITTLE ADVENTURES

Crafted props and mobiles for ’The Little White Company’ summer childrenswear launch

Our team again worked in conjunction with The White Company to product the latest in a range of truly stunning windows concepts, and the theme for The Little White Company emulates beautifully summer lazy days on the water.

Our technical artwork team created detailed drawings for the individual boat concept that allows the boats to be positioned within any window size. Once the design was agreed, our inhouse Joinery Department crafted the boats to meet the client’s exact requirements for each of its stores. The stores’ VM teams used elements of instore merchandise to create the sails of the boat to complete the look and feel of this concept, which really does meet the brief and showcases the store’s products to their full potential.

Once we had fully created all elements and requirements for this concept we packed and distributed each element across the country from our warehouse, with key stores being installed by our own teams.

“WOW! The stunning children’s boat windows are proving as popular an attraction as the adult’s concept! Well done again Display Logic!”


Hilary Walton – VM Window Manager