Selfridges Department Store – ‘Eye See’

‘EYE SEE’ OPTICAL DEPARTMENT

We were approached by Selfridges to create a fun and engaging backdrop to promote their new and exciting sunglasses and optical range called ‘EYE SEE’, launching in one of their new departments which was located within the ground floor of their London Store.

Our inhouse creative department developed the creation after receiving the initial brief from the client which was to create a fun, photo backdrop with moving, large motorised eyes in a pink and furry construction. Once Selfridges saw the full design, they were delighted for us to begin the production of the unit. Our Joinery and 3D department set to work delivering the brief and creative vision.

Once the projects construction had been completed it was then down to the distribution and installation teams to complete the project in the store for the Department Launch.

“A brilliant job guys, well done and thank you.”


Selfridges Creative Co-ordinator


Diesel- Haute Couture Campaign - anti-bullying

THE MORE HAUTE YOU WEAR THE LESS YOU CARE

We were asked to be involved with a very exciting and amazing campaign by Diesel to create a high impact window and instore feature for the Haute Couture Campaign, which is focused against bullying in social media platforms, and is fronted be Nicki Minaj and Gucci Mane.

Once again, our inhouse services came together to deliver the full requirements for this display. Large format wall vinyl featuring the stars was produced, which created an amazing feature backdrop for us to deliver the large-scale vinyl message, and colour base plinths highlighting the brand message. Merchandise fixturing elements with metal display rail was introduced to bring the product together, creating its own pop store within Diesel’s Carnaby Street Store.

Our installation team were mobilised to complete the installation of the concept within store, allowing the store’s merchandising team to deliver the product VM.

Once again, we showed the versatility of having all creative and production functions under one roof, providing cost effective retail displays for the retail market.

“An excellent job guys, well done.”


Diesel Creative Department


Gap Kids – New Kids Zone

PLAYTIME WITH GAP KIDS

We were delighted to continue our collaboration with the GAP team to design and manufacture their latest concept focused at their ever-growing Children’s range.

This project encompasses many different areas of design and manufacture across this exciting department, creating a fresh and modern approach to for their little visitors.

The stunning department was created with large interactive focus zones, which comprised of vinyl detailed mannequin plinth and incorporated children’s active units and panels. This made a great backdrop for the play tables and chairs for these little shoppers.

Throughout the store, sight-line and high density fixturing was designed and produced.  This incorporated merchandising units which frame the walling system; display units were added which allowed visual merchandising, and hanging rails for multi purchase shopping.

The full concept was developed through our creative and solid works teams in line with our client’s guidelines and vision. Our production teams brought the concept to life with all elements created within our inhouse facility.

With all elements ready our team delivered a full installation within GAP’s flagship store.

“Another stunning job by Jamie and the Display Logic team, well done.”


Matt Moss – GAP Instore Experience Director


Alton Towers Hotel Arctic Rooms

THEMED 3D ROOMS EXPLORE NEW TERRITORY!

The continued development of Display Logic’s progression into the 3D and Theming arena has seen us working alongside one of the leading theming design companies.

We were approached to aid in the production and installation of the latest themed rooms within the Alton Towers Hotel resort.

Arctic Rooms is a design concept which incorporated several different themed furniture elements, pulling together the total Arctic Explorer concept in its full glory.

With short deadlines, our technical team worked to create the working drawings for our inhouse joinery department to begin the 18-room production of all the key room furniture features – this included head boards, bedside units, wardrobes, TV units and mirrors.

This project also saw the team move into metal work with the creation of the stunning globe and barber lighting features.

With all elements produced and colour sampling agreed, our spray shops delivered the required finishes to each individual piece, from bold colour to stain finishes – all was completed within our 4 spray booths.

With production complete, our installation and project team started work to deliver the full installation within each room, to strict guidelines and timescales, creating the perfect themed adventure for each little explorer.

“A high standard of work delivered in short timescales –  well done Display Logic.”


Theme3


Linda Farrow Exhibition Space, Milan

LINDA FARROW EXHIBIT WITH URBAN ELEGANCE

Our collaboration continues with the amazing Linda Farrow. For our latest project we were asked to create a minimalist urban designed exhibition space for their latest display in Milan.

The team created a collection of stunning white display stands to showcase the elegance of Linda Farrow’s new and exciting ranges. The individual displays throughout the stand comprised of a selection of different elements – one of which showed a montage of glass-topped branded display plinths, which benefited from the introduction of LED lighting to the branding of the focal plinth, and vinyl branding through the other key areas.

This led through to a client interaction area which saw a selection of manufactured tables and seating. This was produced in-house through our joinery and spray shops departments, and complemented the work supplied by our metalwork partners.

This area was enhanced by white and chrome display tables, which had inner white draping attached to coordinate with the stands’ internal draping look and feel, which brought the design together.

Large graphic images where introduced to deliver a hint of colour to the design and was installed to meet the client’s timescales.

“A stunning job created and executed by the team at Display Logic, well done and thank you.”


Linda Farrow


Linda Farrow - Spring-Summer New Season

LOOKING FORWARD TO HAZY DAYS BY THE POOL!

We were briefed to deliver a fun and stylish concept to showcase the Linda Farrows latest range of amazing sunglasses, to springboard into the new season.

Working closely with the Linda Farrow’s creative team, our manufacturing unit set to work developing and manufacturing a full range of stylised and colourful plinths – from standard cubes, rectangle base designs through to circle and polo metallic shaped cubes which were placed within a water ripple effect walling window scheme. This allowed the stunning range of sunglasses to be merchandised within the poolside unit, providing a cost effective, poolside display.

“Thank you very much for the Spring/Summer windows – it’s just what we wanted and everyone is very pleased with the result.”


Yuji Suzuki, Graphic Designer


GAP - Personalise Your Denim

GAP – PERSONALISE YOUR DENIM

Getting up close and personal – POP up denim shop for free personalised denim service…

The key focus for denim is personalising the look and feel for each individual, to make your Denim unique to you. Always at the forefront of customer’s shopping experiences, GAP’s free after-sales service involves customising denim purchases with embroidery, detailing and heat transfers.

The latest of the Gap Pop Up Stores within the Oxford Street Flagship saw us being tasked with delivering a stunning focal and functional display to enhance the very successful ‘Personalise your Denim’ hotspot area located at the front of the store. The design saw us incorporate all of our key inhouse functions to deliver the client’s brief. We combined large format printing with standoff acrylic lettering to fully showcase the section across the feature wall, creating a new and extremely eye catching message, telling everyone about the ‘personalised service experience.’

The joinery team constructed the department with a store feel to complete the focal area which displayed a selection of hanging denim mannequin legs, these demonstrated each style and cut of the denim to suit each individual’s look, shape and style.

The team continued through the bespoke design by encapsulating key work products within the production desk, highlighting the tools of the trade and the stunning thread colours which will bring each denim item to life in every way making each product totally unique.

To complete the project our team installed the Pop Up Store over night to deliver this amazing store ready for trade.

“Another stunning Job by the Display Logic Team, these guys continue to go over and above to deliver the very best service and standard of work’”


Matt Moss – Gap Instore Experience Director


Cornelius - Pop-Up Drinks Kiosk for beverage dispensing

CORNELIUS – POP-UP DRINKS KIOSK

Just a Twist!

 

Our team were contacted by Cornelius, the world’s leading supplier of beverage dispensing and cooling equipment, to design, build and deliver a display unit for their new drinks dispenser for this year’s Drinks-Tek Exhibition in Germany. The brief was simple, to create a stunning enclosed unit which could house their fantastic new alcoholic slush machine, creating a feature stand at the forthcoming show. It needed to be easy to transport and assemble, with circulation space around the machine and pipework. It must hold a waste area and a location for storage which is easily assessable and not visible, allowing their fantastic new product line to be dispensed to thirsty attendees.

Our team within our creative department set to work developing the idea to match the brief, carefully hitting every detail to ensure the perfect look and feel to the unit. Once the design was in place our inhouse joiners delivered the concept perfectly, allowing the spray shop to really bring the unit to life with full corporate colours, providing additional stain and sealing to the counter. The Twist was added – with the print shop setting to work, printing and fitting the vinyl wraps for the unit’s branding.

The counter was packed into shipping containers for the journey to Germany where Cornelius took centre stage providing its stunning new product to everyone at the show.

“A fantastic job undertaken by Display Logic team, providing just what we wanted exactly on time, to deliver a great show.”


Richard Nighy

Program Manager, Cornelius Beverage Technologies Limited


GAP 2017 - Bridging the Gap

GAP 2017 – “BRIDGING THE GAP”

Our team produced a sensational collaboration with GAP, which was focused within their London Flagship Store. We delivered a fantastic concept design in the stores frontal focus zone entitled –

‘Bridging the Gap’

‘The world has changed a lot so I want to do something that celebrates togetherness, the idea of celebrating each other and coming together to change the world through positivity’

This amazing hotspot ‘Bridging the Gap’ demonstrates the design and production of a combination display – trestle table unit with side bar hanging capability and front-facing displays for feature product placement. These stunning units were complemented with stunning large format printing and vinyl application through the section to really deliver the full effect required by the client.

The theme was designed following the Gap brief through our creative and solid works teams, before our in-house joinery department brought the concept to life with the production of each of the fixtures.

The printing requirements were carried out, again through our in-house department, before our installation team fitted all individual elements throughout the stores zone, fully showcasing the design.

“Once again Display Logic provided us with each element of the Bridging the Gap concept to the highest standard, from start to finish.”


 Matt Moss – GAP In Store Experience Director


Retail Webrooming & Showrooming: How not to be left in digital's dust

Retail Webrooming & Showrooming: How not to be left in digital's dust

Showrooming and Webrooming are big obstacles retailers face as the world becomes more connected. How can this be combatted to ensure they’re not left in digital’s dust?


What is Showrooming? Have you ever seen something in a store, and then gone online to try and find it for a better price? That’s showrooming. It’s one of the byproducts of retailers not always integrating their customers’ online and in-person shopping experiences.

OK, but what’s webrooming? It’s essentially the opposite of showrooming, when consumers research products online and then buy them in-store.

Bryan Eisenberg, chief marketing officer at IdealSpot, points out that retailers can’t simply choose between online and brick-and-mortar stores because that’s not how the world works. “Retail does not exist without an online component and online retail isn’t as cost-effective if you don’t have a brick-and-mortar component,” says Eisenberg. “We’re connected all the time through the phones in our pockets, but we live in a physical world.”

“Some may mourn the fact that the functional aspect of shopping the high street is now better delivered online, but in its place is a move towards a ‘retailtainment’ almost leisure experience that engages, excites and inspires.” Karl McKeever, Retail Focus columnist, says that “a retail store isn’t for product distribution anymore. Product information has become ubiquitous – you can learn about products and price them online.” “So what’s going to make me want to be loyal to you?” asks Eisenberg. “You need to make it special, where I just don’t want to go anywhere else.”

Look at ways to re-invent the in-store experience!

The Digitally Enabled Store

Retailers are now looking to create digital shopping ‘experiences’ which bring digital technology into stores.

For example, Burberry’s flagship London store contains an impressive array of digital gadgetry to provide a better shopping experience for customers. This includes iPads by the dozen, lots of video screens, including full-length screens which convert into mirrors, as well as clothing which has been chipped to trigger catwalk videos when near a mirror.

 

M&S has tried something similar in its Cheshire Oaks store, adding virtual make-up counters, lots of video screens and wi-fi.

 

 

 

Display Logic have produced tables to house ipads in, for one of our longstanding clients, GAP.

Regardless of where consumers originate their point of shopping, they want their experience with a retailer to be “seamless”, very easy to use, and personal.

  • Get under the skin of customer interactions from fixture to zonal level and target your merchandise and communications to amplify their experience at each stage.
  • Provide interactive industry leading touch points that will position you over and above competitors for unrivalled in-store customer experiences.
  • Facilitate customer spending with improved store design, effective shop floor resourcing and engaging concepts to maximise every opportunity.
  • Enrich the customer experiencewith exciting touchpoints and interactions.
  • Convert browsers to buyersby completing their purchasing decision with staff support, strategic merchandising and effective signage.                                    
  • Capitalise on impulse purchasesand explore areas of initial interaction and dwell times.
  • Increase average transaction valueand encourage desired routes by simplifying store navigation to designated areas.
  • Optimise category and space productivityby understanding how your customers shop.

Strong visual merchandising can make a good retail outlet great. Investing a little time and effort in giving your store a facelift can make a world of difference. Engaging some professional services to help with your branding, your window displays or your in store signage can make you really stand out from the crowd. This has a huge impact on customer experience in your store.

Why not let Display Logic create extraordinary and striking retail and shopping experiences through all types of visual display creations for you? Feel free to contact us with your display ideas you’d like to see come to life!