BE BOLD…….with inventive display solutions

Our inhouse teams were really put to the test again this year with a brief to produce the businesses’ stand for this year’s VM & Display Show in the Business Design Centre in Islington London.

The brief was given to our creative department to deliver a stand that fully showcases the inhouse services provided by Display Logic – in a fun and colourful way which would attract new and current clients to visit our stand.

The development of this year’s exhibition stand provided a twist on last year’s design and success. Our thought process led us to create individual coloured zones across the stand, providing a BOLD statement in a strong colour pallet, which was both attractive and eye catching to the show’s visitors.

The joinery, 3D and Acrylics department set to work to manufacture an array of different retail plinths in a collection of shapes and sizes designed to fully display retail merchandise effectively through every store. Together with these elements we created a selection of 3D features which showed different sculptures, large polystyrene letters and display props. This highlighted how these elements could be used in conjunction with traditional display methods to create features and interest within the store environment, providing a new depth to each display.

The print department showcased their work by printing a collection of bright and colourful prints on several different media, again to showcase the variety of methods and production finishes that Display Logic can achieve to deliver a stunning and effective look to any display.

The stand was delivered together with a marketing tag line of ‘BE BOLD’…. This was to highlight that, in the current ever-changing environment, retailers need to Be Bold in their thoughts for new season’s displays, attracting customers through the door with inventive display solutions.

A very enjoyable show which delivered some great conversations and meeting some fabulous people.

“They screamed colour with its coloured zones. BE BOLD – are the two words they live by, and so their stand lived up to that! The use of minimal props situated within its matching colour zones are a clever way of breaking up the floor space without disturbing the colour sector. Their use of hanging displays showcases the production of their capabilities which is a great way to visualise in person, like a showroom presentation.”


Design4Retail